RUMOR REPORT: Did ABC Daytime FIRE Their Vice President of Communications?!

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I've been hearing rumblings all weekend that ABC Daytime has already ditched Mirian Arias, whom they hired to replace Jori Petersen as vice-president of communications in October of 2011. Arias was tapped for the position when Petersen moved over to ABC Family.

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"I hear she was making enemies left and right," says one source on Arias' alleged ouster.

According to a network mole, the fact that Arias was hired by former ABC Daytime President Brian Frons didn't serve her in good stead.

"Vicki [Dummer, vice-president of Time Square Studios] didn't hire her, so she had no vested interest in keeping her."

After Frons announced he was leaving his position atop ABC Daytime, ABC embarked on a restructuring under the Time Square Studios umbrella.  

"It's been a disaster over there in terms of managing the external communications for ABC's daytime transition," says the insider. 

In her role at ABC Daytime, Arias was tasked with developing and managing communications strategy for ABC Daytime's two newest series The Chew and The Revolution, the latter of which has proven to be a ratings disaster. She also oversaw publicity for The View and ABC's sole remaining daytime soap opera General Hospital.



Prior to coming to work for ABC, Arias worked as vice-president of communications for NBC Universal's iVillage and also served as director of communications for SyFy and Nickelodeon.


Photo credit: NBC Universal