While The Chew Closes In on All My Children’s Ratings, The Revolution Comes Nowhere Close to One Life to Live in Nielsens


 




Veteran television analyst Marc Berman is staying on top of reporting the disaster that is ABC Daytime's The Revolution. In the latest installment of Berman's must-read TV Media Insights, he reveals that while The Chew, the foodie talk show that took the place of All My Children last September, is narrowing the gap with the sudser it replaced in the Nielsens, The Revolution "pales in comparison to One Life to Live."

For the week of Feb. 13, 2.3 million people tuned into The Chew, making it just two-percent lower than AMC in the same timeslot a year ago, when 2.35 million Pine Valley lovers were tuning in. Among women 25-54, The Chew was off AMC's numbers by nine percent and was off among women 18-49 by 13 percent. Among women 18-34, The Chew was even with AMC's numbers.

As for The Revolution, a paltry 1.53 million people watched the week of Feb. 13, making it the least watched network daytime talk show. By comparison, 2.35 million viewers were watching OLTL in the same timeslot a year ago, that's a whopping 820,000 more viewers than who watched The Revolution the week in question, making for a 35 percent drop in total viewers for the timeslot.

Among W25-54, The Revolution has shed 42 percent of OLTL's audience. The reality show has dropped the timeslot a whopping 44 percent among W18-49 and 40 percent among W18-34.

It should come as no surprise that ABC's The View, was the top network talker for the week with 3.78 million viewers. CBS Daytime's The Talk came in a distant second with 2.35 million viewers.

14 Responses

  1. Profile photo of josser
    josser

    The Chew is still ghastly. I just can’t watch it. Unfortunately, with its decent ratings, ABC might just decide to give another talk-show or reality program the Revolution’s spot instead of giving it to GH.

  2. Profile photo of Marland Fan
    Marland Fan

    At least The Chew is watchable. The hosts have personality and seem to be having fun. But The Revolution is just a disaster. Poorly produced and executed, I’ve seen better shows on cable access.

  3. Profile photo of soapjunkie88
    soapjunkie88

    The Revolution needs to be canceled on April 1st and ABC should get GH at least another year. Come on, even when you just look at the numbers, yea The Revolution might be cheaper to produce but it also costs ABC a lot of money when without viewers they don’t get the money they need from advertising. So here’s hope that ABC stops the hate on the last Daytime soap opera and give it a fair shot.

    ABC does so good with primetime soaps. Look at their pilots. It screams soap all over the place. Can’t they just get over themselves and let GH stay alive now that it creatively has a fair shot? The Mouse house took AMC, OLTL and SOAPnet within months, it’s time to take a break here. Specially because at least in their minds ABC is wishing they wouldn’t have canceled OLTL for the crappy show that is The Revolution.

  4. Profile photo of AdamDrake
    AdamDrake

    I think it’s interesting that there always seemed to be a lot of hand-wringing whenever one of the ABC soaps incorporated gay characters into the storyline, yet both of the shows that have replaced AMC and OLTL include gay co-hosts. Does anyone else have any thoughts on that?

  5. Profile photo of PST
    PST

    DavidsMuse: “The Chew will always “pale in comparison” to AMC, no matter what ratings numbers it gets!”

    Thank you, I agree. Those ratings reflect the shows themselves, not if they are better or not than the shows that they replaced. It should also be noted that The Chew seems to be adding more celebrity guests to their lineups, ala The View. That’s bound to give them a ratings boost.

  6. Profile photo of Llanview76
    Llanview76

    [quote=AdamDrake]I think it’s interesting that there always seemed to be a lot of hand-wringing whenever one of the ABC soaps incorporated gay characters into the storyline, yet both of the shows that have replaced AMC and OLTL include gay co-hosts. Does anyone else have any thoughts on that?[/quote]

    My guess…is that the gay co-hosts are doing things, that in Middle America, are associated with homosexuals – cooking…fashion, etc., There personal lives aren’t explored on the shows, just their “talents” and therefore it’s tolerated. Yet on the soaps, say ONE LIFE – the homosexual characters were kind, respectable, job holding citizens; Fish was a policeman; Kyle was a doctor; Emelia and Nick were politicos. Don’t forget the fact Fish/Kyle and Bianca/Marissa from Pine Valler were aspiring to raise children creating an undtradional family by Middle American standards, and that’s just not tolerated.

  7. Profile photo of cottle
    cottle

    I don’t believe the Chew ratings. I think they are being doctored by ABC.
    The Chew has no comparison to AMC as far as I am concerned. I used to watch Clinton Kelly on What Not to Wear but not anymore!

  8. Profile photo of lfad
    lfad

    [quote=cottle]I don’t believe the Chew ratings. I think they are being doctored by ABC.
    The Chew has no comparison to AMC as far as I am concerned. I used to watch Clinton Kelly on What Not to Wear but not anymore![/quote]

    If the Chew’s ratings are doctored by ABC, why wouldn’t they doctor the Revolutions? Why doctor one and not the other? Doesn’t make sense that ABC would allow themselves to be embarrassed by the Revolutions’ ratings when they have the “power” to manipulate ratings.

    The Chew has greatly improved since the show started. I can see why people who have no emotional ties to ABC soaps would watch it during lunch time. Decent looking food makes people hungry.

  9. Profile photo of AdamDrake
    AdamDrake

    [quote=Llanview76]

    My guess…is that the gay co-hosts are doing things, that in Middle America, are associated with homosexuals – cooking…fashion, etc., There personal lives aren’t explored on the shows, just their “talents” and therefore it’s tolerated. Yet on the soaps, say ONE LIFE – the homosexual characters were kind, respectable, job holding citizens; Fish was a policeman; Kyle was a doctor; Emelia and Nick were politicos. Don’t forget the fact Fish/Kyle and Bianca/Marissa from Pine Valler were aspiring to raise children creating an undtradional family by Middle American standards, and that’s just not tolerated.[/quote]

    ——————————————–

    That’s very good, Llanview76. I think you make an excellent point, and unlike soap characters, the chances of any of them participating in a same-sex kiss is practically nil. In fact, maybe that’s why Tim Gunn recently made comments that he’s been celibate for years. He’s trying to metaphorically neuter himself for “Middle America” (a term I don’t really like using, because I know plenty of open-minded middle-Americans).

  10. Profile photo of AdamDrake
    AdamDrake

    I just read something interesting. J.J. Abrams is casting a pilot for a new NBC drama called, “Revolution”. It will be interesting to see how ABC reacts to that. If the Abrams show is given the green light, ABC’s response will tell us a lot about how much they are behind the daytime show.

    Of course, as josstheguy points out, the demise of these reality-talk shows doesn’t necessarily mean good news for GH.

  11. Profile photo of BonnieJillCarly
    BonnieJillCarly

    I think that people need to stop watching the Chew, so it to shall go down. I think with the leadin of The View is why its ratings are better. Since GH has the leadin of the dismal Revolution, that is why it’s ratings are low.

    I could care less about the ratings it is a personal taste and the two cancelled shows and GH, to be taken off ABC immedialty and given a home where the network appreciateds them.

  12. Profile photo of AdamDrake
    AdamDrake

    I don’t think ABC was ever hoping to hang onto much of the diehard soap audience, but they wanted to attract people who enjoy food shows or reality. It would be interesting to see what kind of a dent The Chew–or even The Revolution–is making in The Food Network or other cable channels.

  13. Profile photo of cottle
    cottle

    My theory is that the one that asked the ratings be adjusted is no longer with ABC! I wouldn’t cook anything that the weird crew suggested either. They are sickening, talking with their mouths full. And playing their silly little games!!!! I know some folks watch just to see cute little Daphne and cute Clinton!!! Wait until they move on!

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