Kate Nelson, the Brian Frons henchwoman who failed to rebrand SOAPnet as the "Carrie Network" or "Disney Mom, has be fired, according to sources. With SOAPnet set to go off the air next month—and eventually morph into Disney Junior— the cabler's current operations are being folded in under ABC Family.
According to insiders, plans to transform SOAPnet into Disney Junior are still a go.
"It's still happening," confirms one source. "Basically, the skeleton staff that has been keeping SOAPnet on the air will report to someone at ABC Family. In effect, this competely dismantles the ABC Daytime/SOAPnet division that Brian [Frons] ran."
Since Nelson was tasked with strategic planning for the cabler, her role has become redundant, says one mole.
"Sounds like they'll be using ABC family shows on SOAPnet until they completely go away, which actually makes sense."
Keep checking back with Daytime Confidential as this story develops!