Mitt Romney Aired 508 Ads During General Hospital, The Young and the Restless, Other Soaps Ahead of Super Tuesday





Network television execs and Madison Avenue advertising agents may be unsure if daytime soap operas are still the best vehicles to reach American women, but for one GOP presidential hopeful, there was no better way to get to the hearts and minds of women in the U.S., ahead of Super Tuesday, than soaps!

 According to Bloomberg, Mitt Romney aired 508 spots during soap operas like General Hospital and The Young and the Restless.

Romney aired ads during talk shows such as “The View” and “Dr. Phil.” He had 508 spots during “The Young and the Restless,” “General Hospital” and other soap operas. He placed ads in entertainment shows — ones that highlight fashion trends like those seen on the red carpet — more than 700 times. Those kinds of shows attract female viewers, Feltus said.


Now I have about as much in common with Romney, politically-speaking, as Kathy Griffin does with Sarah Palin, however, it's good to see someone believing daytime soaps are still a pretty good way to reach a diehard audience of women viewers!

Photo by PR Photos

32 Responses

  1. Profile photo of TV Gord
    TV Gord

    He’s pandering to the idiots of America, and you have to admit, there are plenty of idiots who watch soaps. What other form of media has such a ridiculous backlash to anything gay-related showing up long-term on their shows? Just as the networks have a long tradition of pandering to the neanderthals by backing away from gay storylines when there’s a backlash, Romney is pandering to the idiots among us.

  2. Profile photo of thebookerman
    thebookerman

    [quote=TV Gord]He’s pandering to the idiots of America, and you have to admit, there are plenty of idiots who watch soaps. What other form of media has such a ridiculous backlash to anything gay-related showing up long-term on their shows? Just as the networks have a long tradition of pandering to the neanderthals by backing away from gay storylines when there’s a backlash, Romney is pandering to the idiots among us.[/quote]

    Let me start this by saying that I do not have a problem with anyone who is gay, and I am willing to keep an open mind on any storyline, whether it involves a gay relationship or something else.

    That being said, there is too many gay characters and storylines on television. Recent estimates put the homosexual population in the US at 3.5%, yet nearly every show, not just soap operas, has had at least one gay character on it. That’s not fair to the rest of the country. It is simply not realistic that every group of five friends has a person of homosexual orientation. That would indicate 20% of the population was gay, not 3.5%.

    Again, I do not dismiss a storyline simply because it involves gay characters, but there are far too many on television.

  3. Profile photo of Dyllan
    Dyllan

    [Quote]I see Romney and I think real-life Mitch Lawrence, smarminess in the flesh.[/Quote]

    That’s a bit over the top. Comparing him to a man who molested a child on a soap? IMO, he’s the male, Republican version of Hillary Clinton. Very robotic, unnatural, calculated, and awkward.

    [Quote]That being said, there is too many gay characters and storylines on television. [/Quote]
    Disagree. How many years have there been NO gay characters on television. I’m okay with shows displaying diversity after years of them ignoring them. However, I feel like a lot of networks have reduced gay characters to stereotypes. All of ABC’s shows have the same gay storyline.

  4. Profile photo of SoapArmageddon
    SoapArmageddon

    thebookerman, I could give you a well-thought out socio-cultural refutation of your specious and antediluvian line of reasoning but your kind cannot be reasoned with, so I’ll settle for a simple:

    YOU’RE AN IDIOT.

  5. Profile photo of hey mon
    hey mon

    I don’t think that we should try to label any of us. Romney seems like a nice guy. I don’t like his economics, and I think that he could care less about ‘average people’. Not sure where he stands on ‘social issues’, since he seems to be all over the place.

    On daytime drama boards, there is this creative synergy that happens when two bedrock groups post together, traditional older women and gay men. I think a lot of understanding happens, and everyone is better off. But probabaly Romney was targeting the older women, since almost every senior I know, likes Mitt & his plastic-looking wife.

    bookerman — I don’t see a lot of gay or lesbian characters on TV. MAB sort of used that lawyer Rafe whenever she wanted him around, then discarded him at will. I don’t know of one lesbian character I can think of. And since you are so concerned about representation. What about us Latinos, when do we get our representation? 10 years ago, Bill Bell had the entire Gutierrez family on, now we have half-Hispanic Ricky as our banner carrier?

    I am part of another group that watches drama, straight men, only I admit it. I like to see a lot of sex on the screen, especially women age 30-55, on the screen. So how about a nice lesbian couple in their 40s, having sex on the screen a lot, being brought to the Y&R? I will offer up such a couple. Phyllis and Sharon (although I would prefer Red and Ashley). Obviously Phyll is a ‘dominant’ woman, and I think she would like to give Sharon a ‘try’. MAB, write it up! And that would satisfy this huge demo that Y&R has, male watchers 25-59.

  6. Profile photo of TV Gord
    TV Gord

    hey mon, I am neither an older woman nor a gay man, and I see you’re a straight man, too. Maybe we’re another bedrock group on the boards. ;-)

    thebookerman is right. There are gay characters on “nearly every show”…except (on Fox) House, Alcatraz, Raising Hope, I Hate My Teenage Daughter, New Girl, Breaking In, Touch; (on ABC) Once Upon A Time, Castle, Last Man Standing, The River, Body of Proof, The Middle, Missing, Private Practice, (on CBS) How I Met Your Mother, Two Broke Girls, Mike & Molly, Hawaii Five-0, NCIS, NCIS:LA, Unforgettable, Criminal Minds*, the CSIs*, (on NBC) the Law & Orders*, Harry’s Law, The Firm, Whitney, Are You There, Chelsea?, 30 Rock, The Office*, Parks & Recreation*, Up All Night, Awake and Grimm. The shows with an asterisk, I’m not sure about (because I don’t watch them), but as far as I know, there are no gay characters. See my point, though?

    I know when you’re uncomfortable with a certain segment of the population, you can start to think “they’re EVERYWHERE”, when the reality is they are not. Not “nearly every show” has gay characters on it. There are just too many for your liking. Hell, I’ve read even The Bold & The Beautiful doesn’t have any gay characters on it…and it’s set in the world of FASHION!!!

  7. Profile photo of alstonboy4315
    alstonboy4315

    Bookerman–

    Your argument is ludicrous and your attempt to “school” us by adding in statistics does nothing to make your viewpoint any less comical and prejudiced. The same ILLOGICAL argument could be made by us gay people that there are too many STRAIGHT people on TV. Or by the other minorities out there that there are too many Caucasians out there! Just because gays only make up 3.5% of the population (as you claim… :tired: ), we are receiving TOO much coverage on a television landscape that has HUNDREDS and HUNDREDS of channels to choose from? Nonsense! Why should heterosexuals control the television waves? Because it’s “the American way”? Or the way that God intended? Please spare us!!!!

    I happen to think that we need MORE gay characters, African American characters and other minority representations on television! Just because something makes YOU uncomfortable, that doesn’t mean that it shouldn’t be allowed to exist!

    And for the record, us gays will NOT continue to be pushed into the proverbial closet. We are EVERYWHERE and we aren’t going anywhere!

    Deal with it or stop watching TV!!! Okay, rant officially over!

  8. Profile photo of alstonboy4315
    alstonboy4315

    TV Gord,

    Thanks for your attempt to try to lighten the mood with humor! I hope that this Bookerman character, whoever he or she is, has learned not to screw with us GAYS!!! :D :D :D :D

  9. Profile photo of Restless Vixen
    Restless Vixen

    I remember that misspelled “Guitierrez” family, too! But at least Bill Bell tried

    As a 35 yr old straight yet non-traditional female myself, I used to ship for “Pharon” (I even gave them a smoosh name – see?) myself. I’ve always felt they should cut their losses with Nick the Dick and do “bad” by themselves. But that was before Phyllis went all scorched Earth on my Sharon ;-)

    I think Mitt (I can’t read that moniker without giggling like a silly girl) was aiming for older women and SAHMs, too, but at least he’s was making some kind of sense with that judgment to air ads in the daytime time slots

    Okay, now seriously running out of this comment thread – teeheehee!

  10. Profile photo of david46208
    david46208

    The point of this post was that if soaps are not supposed to be in flavor. That if they are not a profitable market in the world of television entertainment then Mitt Romney would not have spent so much time advertising during these programs.

    No political campaign would waste time on airing ads during soaps unless when they did their market research they found that they were worth going after. And obviously they did.

    So if a political primary campaign finds 2 daytime soap operas worthy of 508 ad spots then that ought to tell you about the power of daytime.

    I guess since Brad Bell supports Obama and Days has Will coming out so they picked Y&R which has the conservative Maria Bell and GH to be the ones. Probably more so on their historic ratings data more than anything else.

    Yet what really is confounding to me is that since soaps are watched more by black women and to be honest most black woman are not going to be voting for the GOP who were they going after?

  11. Profile photo of thebookerman
    thebookerman

    Attempting to bring logic to this thread is pointless. I am talking to a bunch of people who are heart set on seeing gay storylines on TV whether or not others want to or it adds to the show in any way.

    I already stated that I have nothing against anyone’s sexual orientation so please stop acting like I am homophobic. I watch television because I want to be entertained, and adding a gay character for the sake of adding a gay character is not what I want to see.

    Modern Family, The Good Wife, The Secret Life, Desperate Housewives, Gossip Girl, 90210, It’s Always Sunny, Mad Men, Grey’s Anatomy, The Office……just off the top of my head shows with at least one gay character.

  12. Profile photo of hey mon
    hey mon

    bookerman –

    Can I please see scenes of lesbians on Y&R? First off, Phyll and Sharon. Then Lauren and Ashley get it on. Sophia and Harmony are next. Jill and Gloria — I like older women. I am glad they added Anita, cause she and Nikki can do some mud wrestling first. Eden and Abby! Lily and Chelsea. Patty and Gen! Angelina and Daisy! Gonna leave Katherine to Murphy.

    But back to reality (after a splash of cold water)…

    Bookerman, do you think that each daytime drama should have a core Hispanic family on the show? We ARE approaching 11% of the population. Right now there isn’t too much out there.

  13. Profile photo of SoapArmageddon
    SoapArmageddon

    But you are HOMOPHOBIC, bookerman, you are! You just don’t seem to realize it.

    I don’t know or care if you’re black, white, or purple; but it was people like yourself that felt having a Nat King Cole and an Amos ‘n Andy on TV in the fifties meant that African-Americans were more than adequately represented, so there was no need to do more.

    I suggest you go where the other trolls live. Present day America appears to have passed you by.

  14. Profile photo of david46208
    david46208

    @hey mon: I want to address something with you as a side note. When I talk about the lack of African Americans in daytime it is not for the sake of having them. It is because statically speaking African American women make up the majority audience of daytime. If they didn’t I would not say a thing. You see from a business perspective it would behoove any show-runner to reward its most loyal audience with the representation they deserve. African American woman have been driving daytime ratings since around the 60’s. So where I come from is from a business perspective.

    On the other hand Latino’s don’t watch daytime drama anywhere close to the numbers that African Americans or even the #2 group Caucasian women do. This is just the factual statistics. Latino women as you should know continue to watch and make Telenovela in primetime on Spanish language TV a success. These are very different markets with very different soap audiences.

    So there is a very difference in my argument for more African Americans in daytime.

    Let me add that B&B back during the first part of the last decade with catering to a Latino audience. They even cast Latino characters. I was scratching my head why the did this over African Americans whom were their target audience (like it or not). Well that failed for them and they disbanded and got rid of those characters.

  15. Profile photo of thebookerman
    thebookerman

    [quote=david46208]@hey mon: I want to address something with you as a side note. When I talk about the lack of African Americans in daytime it is not for the sake of having them. It is because statically speaking African American women make up the majority audience of daytime. If they didn’t I would not say a thing. You see from a business perspective it would behoove any show-runner to reward its most loyal audience with the representation they deserve. African American woman have been driving daytime ratings since around the 60’s. So where I come from is from a business perspective.

    On the other hand Latino’s don’t watch daytime drama anywhere close to the numbers that African Americans or even the #2 group Caucasian women do. This is just the factual statistics. Latino women as you should know continue to watch and make Telenovela in primetime on Spanish language TV a success. These are very different markets with very different soap audiences.

    So there is a very difference in my argument for more African Americans in daytime.

    Let me add that B&B back during the first part of the last decade with catering to a Latino audience. They even cast Latino characters. I was scratching my head why the did this over African Americans whom were their target audience (like it or not). Well that failed for them and they disbanded and got rid of those characters.[/quote]

    There was a published Nielsen report recently (again, I’m bringing facts and reasoning to the argument and not just screaming, “More gay couples please!”) that put Y&R near the top of viewing schedules for African Americans. I think they do a solid job when they give the Winters family scenes, but I would definitely not be opposed to them expanding that clan at all.

    As far as Latinos, they do not watch as much as David pointed out, but I have met several older Hispanic women are huge fans of the show. I do feel that demographic is underrepresented, not just in daytime, but in primetime as well, but again I want to see a GOOD storyline to incorporate a family onto a soap, not just adding them for the sake of adding them. I have no problem with Delores on GH, and just brainstorming here, but a new family from Mexico to battle the Forresters in the fashion industry could be intriguing.

    Just do it the right way, that’s all I’m asking.

  16. Profile photo of alstonboy4315
    alstonboy4315

    Bookerman–

    “Logic” and your ridiculous opinion are TWO totally different things! Let’s be clear! You might not want to see gays on your TV, but many of us do! As I said before, there are THOUSANDS of TV shows out there on THOUSANDS of network, cable, satellite and internet channels. I am sure there’s something out there that will appeal to you and your delicate sensibilities!!

    And what exactly do you call someone who DOESN’T want to see gay people on their TV screen but CLAIMS to accept the gay lifestyle?

  17. Profile photo of david46208
    david46208

    @alstonboy4315: I sure wish a certain female would climb up that mountain side. ;) Anything at this moment. At least she could work magic even with playschool writing.

  18. Profile photo of david46208
    david46208

    Now from a writer’s perspective and understanding the history of say OLTL. I found there to be several problems with the Kish couple:

    #1: These characters were not tied to anyone on the canvas. And long term fans of any soap opera generally hate it when new characters are thrust into frontbruner and eat of screentime from core characters.

    #2: It was unrealistic that even for a soap opera that Llanview would become the center of the gay marriage debate in the way that Ron C. wrote it. Agnes was always more subtle in the ways in-which she address social issues and Ron seemed to do more harm with the whole fake Dorian’s a lesbian to win an election story. Not his finest hour.

    What Ron should have done that would have played well into the history of the show was to Bring back Billy Douglas as a recast and develop a story from there and have Viki’s son Kevin come out as a gay late bloomer.

    Vicki would have naturally have had a negative reaction (given that she was always the conservative one) and be challenged by her faith.

    Kevin and Billy would thus be a couple from the start. They met in London. Kevin would later suffer from a car accident that left him in a coma and since Vicki was legally the next of ken she would keep Billy away from his lover because she didn’t want him to continue to be influenced by the “gay lifestyle.”

    Vicki’s family would chastise her as she alienated her loved ones, but she was determined to do what she thought was right.

    Since there have been stories about Gay couples who without the legal rights that marriage gives a couple, can be at the whim of the parents of their lover should he or she end up in such circumstances at the hospital. And if the parent or parents were not approving of their child being gay then many use that power to correct what they see as wrong.

    So there would have been a lot of story to tell as Vicki went at it alone to do what she felt was morally right even at the expense of losing her own family.

    I would have also had Dorian as Billy’s friend plotting and scheming to make sure he could get close to Kevin and her disapproving of Vicki’s actions would have sparked the feud again between these two accept this time around Dorian was on the other end of that stick.

    Then in true soap fashion as Kevin began come back he would have had the loss of memory and Vicki trying to use that to manipulate him into being straight by hiring a conversion therapist who knew the score. But in the long run she could not keep his memories of Billy from coming back.

  19. Profile photo of hey mon
    hey mon

    David46208 —
    I definitely think that Y&R should have a stronger African-American presence. Make the Winters family front and center. Let Neil run one of the major companies unchallenged and unhindered for once, too. He’s got 20 years of experience.

    I have always advocated for a guy to come and replace Shemar Moore as a real romantic top-star on the show. CK should go. She can’t act, she’s boring when she does, and is the rumor true — she won’t allow Lily to date African-American men.

    As far as the presence of Latinos. My mother (who is no longer with us) was very proud of Bill Bell and his portrayal of the Guitierrez family. I know there are language barriers, but I think Bill Bell had the vision. I know it didn’t work on B&B, since it’s only 30 minutes.

  20. Profile photo of At50
    At50

    “That being said, there is too many gay characters and storylines on television. Recent estimates put the homosexual population in the US at 3.5%, yet nearly every show, not just soap operas, has had at least one gay character on it. That’s not fair to the rest of the country. It is simply not realistic that every group of five friends has a person of homosexual orientation. That would indicate 20% of the population was gay, not 3.5%.”

    Gays are not 20% of television. Most shows I watch don’t have major gay characters. And if there is “too many” of them. So what? The vast majority of regular characters are still straight.

    “These characters were not tied to anyone on the canvas. And long term fans of any soap opera generally hate it when new characters are thrust into frontbruner and eat of screentime from core characters.

    #2: It was unrealistic that even for a soap opera that Llanview would become the center of the gay marriage debate in the way that Ron C. wrote it. Agnes was always more subtle in the ways in-which she address social issues and Ron seemed to do more harm with the whole fake Dorian’s a lesbian to win an election story. Not his finest hour.”

    ITA.It probably would have worked better if they had been on canvas longer. And Ron was hamfisted with the gay marriage plot.

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