The Revolution Trailing One Life to Live’s Year-Ago Women 18-49 Numbers by 38 Percent; W18-34 by 40!

ABC's daytime timeslot disaster The Revolution continues to disappoint. According to TV Media Insights, The Revolution, while up slightlyis still trailing the soap it replaced, One Life to Live, by big margins across the board.

One Life to Live – Week of 2/28/11
Viewers: 2.39 million, Women 25-54: 1.1/ 7, Women 18-49: 0.8/ 6, Women 18-34: 0.5/ 4

The Revolution – Week of 2/27/12
Viewers: 1.62 million, Women 25-54: 0.8/ 5, Women 18-49: 0.5/ 3, Women 18-34: 0.3/ 2

Percent Change – The Revolution vs. One Life to Live
Viewers: -23 percent, Women 25-54: -27, Women 18-49: -38, Women 18-34: 0.3/ 2: -40

With numbers that tired, it's no wonder Katie Couric reportedly wants General Hospital as her lead-in, not The Revolution!

4 Responses

  1. Profile photo of pjc722

    Here’s ABC’s chance to redo a horrible wrong! Bring back OLTL any way you can. A slimmer cast, a tighter show, better sets, realistic stories!!! With Primetime everywhere from BET to TNT to ABC/CBS/NBC and HBO, etc. all welcoming back soaps to their schedules why can’t ABC?

    No one will say WE TOLD YOU SO! but we’ll all say THANK YOU.

    Think about it, bring back OLTL as a 1/2 hour show. Go back to the beginning of the show to Agnes’ original bible and tell what she wanted to tell. Of course, Vicki would be there but not everyone else. It’s a chance to do things right. Shoot parts of the show outside to give it a freshness (and not an expired feel that GL did with their horrendous effort at OUTDOORS). Tell a UPSTAIRS/DOWNSTAIRS scenario like Downtown Abby but present day at LLANFAIR. Seriously, it could be done and would be watched. You’d have the staff at the mansion, the family in the mansion and townsfolk. Forget the FANTASTICAL storylines of ETERNIA and tell realistic ones but with back stabbing, adultery and a good old WHODUNIT every once in a while.

    Be different than B&B, the opposite of GH, and be as well written and acted as the former Y&R under Bill Bell and not that dull socialite daughter in law.

    DO IT ABC!!!!

  2. Profile photo of xyztx2

    Im a big fan of soaps—been watching them for 40 years. But I do think that it’s a mistake to just site ratings to justify that “The Revolution” was a mistake, and that OLTL should have not been cancelled. By examining JUST ratings you are not taking into account a number of things:

    1) Trends. There is no doubt that the trend lines and viewership or the soaps is trending DOWNWARD. Maybe “The Revolution” ratings are low (even though its a new show) and it may even be cancelled at some point and not take off in terms or popularity. But that doesnt mean OLTL should NOT have been cancelled. Shows ratings go down, they get cancelled/replaced, sometimes the new show works, sometimes it doesnt– then it gets cancelled. That’s the real world. OLTL ratings (as well as GL, ATWT, GH, etc.) have an obvious trend–downward ratings. At least “The Revolution” has a possibility of catching on and trending UPWARDS. If it doesnt, its gone but to say “told you so” should have kept OLTL even with its low ratings, is a mistake.

    2) Cost. Even though (currently) THE REV ratings are lower than OLTL was—what about a cost benefit analysis to ABC? In other words, THE REV ratings are lower, but from ABCs point of view, it might still be a better money maker for them–at least more cost beneficial that keeping OLTL. We all know how expensive soaps are to create—writers, sets, 30/40 actors salarys, etc. Again just looking at ratings here could be a mistake.

    Ive never seen THE REV so—I’m not at all biased towards that show. I’m just trying to point out a realistic/glaring hole in the logic that’s often expressed on this site. Current ratings are NOT the only indicator of keeping a show or returning a show (ie OLTL).

    As i said, I’m a fan of soaps. But we have to face a reality here: its a fading,dying genre. But we have to be realistic and objective here. And we have to be objective in that EVEN IF GH is not cancelled for Couric’s show, at some point it will be cancelled.

  3. Profile photo of nmelman

    I really used to like her when she was on Today. I actually feel sorry for her. She is intelligent not to want to follow more horrible crap but seriously, she does not stand a chance. Who would want to follow the Revolution? No one will watch ABC until they actually get a clue.

Leave a Reply