ABC's Plan to Use Katie Couric on GMA to Best NBC's Today Falls Flat

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Not even the perkiness of Katie Couric could help ABC's Good Morning America topple NBC's juggernaut Today in the Nielsens. While GMA, did manage to beat Today last Wednesday in total viewers, Couric's former morning chat hub still bested GMA in demos. For the week, Today averaged 5.1 million to GMA's 4.9 million.

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According to Broadcasting & Cable,  in the key adults 25-54 demo, NBC lead with 2.14 million viewers over ABC's 1.83 million, a margin of 306,000 viewers. Season-to-date, the margin between GMA and Today is 501,000 total viewers and 437,000 viewers 25-54.

ConsideringGawker's report that GMA's Robin Roberts and Elizabeth Vargas weren't exactly thrilled that Couric was picked to sub for Roberts, I wonder if it was even worth it?  

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