If Madison Avenue cared more about total viewers, then all three soaps airing the week of Aug 6-10 would have an Olympic-sized reason to celebrate. (Source: Soap Opera Network). As it is though, it's all about the demos, baby!
While The Young and the Restless went up an impressive 122,000 total viewers and inched up a tenth of a point in households, the CBS sudser was tied at its all-time lows among the coveted women 18-49 and W18-34 demos, dropping a tenth of a point in the latter.
In story, TGVN (Eric Braeden) pulled one of his disappearing acts, causing new wife Sharon (Sharon Case) to get smashed and take on Tucker (Stephen Nichols) as an ally/puppet master. After making a spectacle of herself at Jack (Peter Bergman) and Nikki's (Melody Thomas Scott) wedding reception, the current Mrs. Victor Newman got tossed into the pool by the former.
Later, a shocked Alexis (Joan Collins) contended with Sammy Jo (Heather Locklear), as she slid down the stairwell at the Carrington manse. Wait...wrong soap that Scott Hamner used to write for! I really hope Josh Griffith can bring back the nuance and psychological underpinnings to Nikki and Sharon's rivalry.
Tim (Aaron Lustig) wanted Phyllis (Michelle Stafford) to let him see if the red curtains still matched the drapes, in order for him to keep quit about Phyllis running over Paul (Doug Davidson) and Cricket (Lauralee Bell). Phyllis balked, but agreed to pay his inflated blackmail fee. To get her hands on the loot she needed, Phyllis stole from her daughter's trust. I bet her next Mother's Day gift from Summer is gonna blow.
Under hypnosis, Eden 3.0 (Jessica Heap) showed signs of being terrified of Ricky (Peter Porte), until Kyle (Blake Hood) got all overprotective of his bonk buddy and stopped the session. A show of hands for everyone who simply cannot wait for the new regime's material to start airing?
The Bold and the Beautiful went up 78,000 total viewers, and was up year-to-date by 222,000. B&B also went up one-tenth of a point in households (up two-tenths of a point year-to-date), yet held steady among W18-49 and W18-34.
We may be spending a lot of time griping about the never-ending story of Hope (Kimberly Matula), Liam (Scott Clifton) and Steffy (Jacqueline MacInnes Wood), but there's no denying B&B's numbers have improved this year.
Storywise, it was pretty much the same old stuff. Hope wanted another wedding because the one in Italy was stained by video footage of Liam dry-humping Steffy. Steffy tried to convince Liam to leave Hope, to go frolick on the beaches of Los Angeles with her. Steffy and Brooke (Katherine Kelly Lang) bickered about Hope and Liam. Jacob Young collected a check for doing nothing other than have Rick support Hope. See what I mean? Same old stuff.
General Hospital gained 52,000 viewers over the previous week. GH also went up one-tenth of a point among W18-34, but didn't budge in households or among W18-49.
Todd Manning (Roger Howarth) caught a beat down from John McBain (Michael Easton) the week in question. The cop found out about Port Charles' answer to James Murdoch sending a pic of McBain and Sam (Kelly Monaco) kissing to Natalie (Melissa Archer).
Jason (Steve Burton) gave Ewen (Nathin Butler) a warning about doing right by Elizabeth (Rebecca Herbst). At Joe Jr.'s (Richard Steinmetz) urging, Trey (Erik Valdez) stopped production of Mob Princess, to get closer to Kristina (Lindsey Morgan).The sexy, budding reality producer's faux good deed didn't stop Sonny (Maurice Benard) from smacking him around in a boxing ring.
Speaking of Sonny, the Dimpled Don had marrying Kate (Kelly Sullivan) on the brain again; while his son Dante (Dominic Zamprogna) had to arrest one of his own. It turned out Todd had pressed charges against McBain. Lucky for John, Starr (Kristen Alderson) has no problem threatening to disown her father whenever she wants to get her way.
As Dante was reading McBain his rights, Maxie (Jen Lilley) was urging the former Bensonhurt dweller's wife to read a pregnancy test. It's really no wonder Lulu (Julie Marie Berman) was so freaked at the idea of becoming a mother. Her own mom spent most of the kid's developing years with drool running down her chin. See you next Ratings!