Brad Bell on Future of Bold and Beautiful: “The Show is Going to Have a Vibe Like One Tree Hill”

The Bold and the Beautiful showrunner Brad Bell is moving forward with efforts to refocuse the 30-minute series on its younger set. However, that doesn't mean the Hope/Liam/Steffy triangle will remain front and center. In a pair of revealing chats with TV Guide Magazine's Michael Logan and Soap Opera Digest's Devin Owens, Bell talks in depth about what the future of B&B will look like.

Said Bell in the Sept. 3-9 issue of TV Guide regarding Rick Forrester's (Jacob Young) upcoming power grab:

"Rick is a young man sick of sitting on the sidelines who will finally come into his own," says Bell, "He'll become a passionate, sexy, driving force of the show, making a strategic play for Caroline [Linsey Godfrey] and going after Ridge's position as head of Forrester Creations. The guy is going to be on fire, very much like Ridge was in his youth."

On why the Hope/Liam/Steffy triangle dominated storylines this summer in the Sept. 10 issue of SOD:

"Ratings. This trio has been a hit with the majority of the audience. Our demos and overalls are up from last year, while the other shows are mostly down."

Well, he does have a point there! B&B's ratings are relatively strong in this current Nielsens climate for daytime soaps. When asked about what to expect from B&B in the future, Bell said this to SOD:

"We're continuing our commitment to shooting exteriors. We have a new resolve to feature young musical talent. The show is going to have a vibe like One Tree Hill or a primetime show, in that we're going to use current music and images to tell much more story than overdosing on words."

Okay, am I the only one having flashbacks to Ellen Wheeler's promise to make Guiding Light more like The Hills? Here's hoping Brad's experiment turns out better than that one did.

For more from Bell, pick up the Sept. 3-9 issue of TV Guide and the Sept. 10 issue of Soap Opera Digest.

31 Responses

  1. Profile photo of bishbay

    Can’t wait to see Steffy and Taylor wandering through fields and parks in the middle of nowhere while background music is played insanely loud! Do you think they’ll scrap the sets and start filming the Forrester Creations scenes in CBS’s production offices, too? Maybe the entire cast will go through reversals of fortune and live in houses with peeling paint and bad lighting. Brad’s new vision really has me so interested!

  2. Profile photo of Ryan-Scott

    Brad has some real writing talent on his team: Kay Alden, Jack Smith, and Patrick Mulcahey.
    I hope that if his ideas get a little too out there that they are able to talk him down and ground them.

  3. Profile photo of CGat

    Oh good lord in the damn morning, don’t you go pulling that Peapack shit!! I had to endure almost 2 WHOLE YEARS of it with my beloved GL. Katherine Kelly Lang told me to tell you she ain’t changing clothes in the back of a Nissan Altima and poppin’ outta no damn bushes. Naaa ahhhh Bradley!

  4. Profile photo of Mets82

    I think GL Peapack would’ve worked if done right. How come when B&B or Y&R do location shoots, its fantastic? Remember, when B&B was in Italy for Hope and Liam’s wedding? If I was to compare that to GL Peapack, its not even close. I think GL should’ve been a little more better produced when they did remotes.

  5. Profile photo of DaytimeFan0001

    Normally, I’d be all for the changes and evolution, but I don’t think the cast he wants to highlight can carry the show. That girl playing Caroline couldn’t act her way out of a speeding ticket.

  6. Profile photo of DaytimeFan0001

    “Okay, am I the only one having flashbacks to Ellen Wheeler’s promise to make Guiding Light more like The Hills?”

    OMG I thought the same thing IMMEDIATELY. Looks like there will be more episodes of Liam playing volleyball for twenty minutes.

  7. Profile photo of DenverDean

    I love the LA exteriors. Even when it’s the Forrester patio. My gosh, they are in LA! The pool scenes early this spring, Venice Beach. Plus thus throw in Aspen, Cabo and Italy. The show has such a vibrant energy and production values above the rest. I’m glad that the show is “spreading out” the triangle in ways that make sense. The foundation for Rick/Caroline was laid down months ago. Thomas/Hope goes back in time. Now we need Amber to return (I’m pretty certain that she’ll be back because she wasn’t deleted from the updated credits.) We need some comic relief from all the heavy drama.

  8. Profile photo of elvara

    Did anyone ask Bell if the trio from he!! will be over soon?

    Rick as leading man? Didn’t he say that Liam would take that place?

    I have no problem with shooting exteriors. They have been pretty good with it. It is LA after all. It’s the stupid story that is the problem.

  9. Profile photo of Dax

    Why the hell do shows ALWAYS have to try to be something they are not and never will be?

    Why not just tell a killer corporate storyline, throw in a couple of love triangles, have a few glitzy fashion shows and have Brooke screw someone she has absolutely no business screwing?

    I mean, really? Do you really think people will be stopping dead in their tracks because you have an outdoor shot with the latest hit from K$sha playing in the damn background?

    Brad, please.

    If your must rip something off, rip off season 1 of “Gossip Girl.” Insanely rich kids and their insanely rich parents doing insanely over-the-top, backstabby shit while decked out in amazing clothes and perfect hair.

    And has anyone else ever wondered why these people who are running this supposed fashion conglomerate never seem famous or never have famous clients? Do some damn cross promotion and have some CBS primetime people come in to be fitted for clothes leading up to the Emmys and Golden Globes.

    And do something during New York Fashion Week, for shit’s sake!


    OK. I’m done. :)

  10. Profile photo of Ryan-Scott

    I think Peapack was a mess at first but did improve. It was the stories that SUCKED.
    The stories sucked until Ellen gave Killer Kriezman 3 additional head-writers. Then the show got good until it concluded.

  11. Profile photo of blake3b

    Oh God, not Peapack 2.0!!! It was bad enough when Wheeler and Kreizman killed Guiding Light and made it a laughing stock.

    And focusing on the younger set? I think GL did the same thing and then when it was about to get cancelled then they brought back old favorites they fired (Phillip) and tried to save it at the last minute.

    B&B is already boring, and focusing on the younger set more is just going to make it worse. There needs to be balance Brad. What happened to when you had the show on fire with stories like Stephanie’s cancer/homeless story, and Brooke having sex with that young guy making him think it was Hope?

  12. Profile photo of DecibelSTILLfan

    Is this man for real?? Who he think he is talking to???? OMG!!!!!Wat a nerve!! The ratings are good??? In which universe??? The delusional universe where he does not listen to anyone, but his own stupid arrogant voice? This show sux because of his hideous ideas, FAVORITISM TO KKL/Logan characters and IMMATURE, LAZY writing!!! I just cannot understand how ANYBODY can just stand there and say nothing to this man, while he talk all this BS! DOES ANYONE CARE ABOUT THE AUDIENCE??? The truth is that Junior is not WILLIAM BELL, he will NEVER BE HIM!! He is NOT a REAL writer, he has no ethics, or integrity, HE ONLY works on this show, cuz he fell into it, for our own misfortune!! But his brother Bill Jr or CBS should get him OUT the writing room ASAP!!!How can anyone in this business can take this man seriously???So dismissive and unprofessional with actors and audience!!!It is outrageous. I hope they fire him pronto, i hate him and what he has done to this show and all no Logan characters..I will never watch this show again as long as he is on it as EP, destroying everything his father created, and in B&B’s fans face with no shame!! CBS CAN do better than this, and get Maria Arena Bell if they care about their audience, weight their credibility and reputation!! I really cannot stand Bradley Bell!

  13. Profile photo of pferrando

    WT….So we are going to have both Bill Bell’s creations going thru transformations at the same time? What is happening at CBS? The have a strong daytime line up and they are risking their ratings hold.

  14. Profile photo of pferrando

    WT….So we are going to have both Bill Bell’s creations going thru transformations at the same time? What is happening at CBS? The have a strong daytime line up and they are risking their ratings hold.

  15. Profile photo of brettyboy

    Why oh why do they feel the need to constantly try to use younger characters more and more? I’m 30 and have watched BB since I was 12. Even when I watched as a teenager I was fascinated by Brooke, Thorne, Stephanie, Sally etc, I had very little interest in the kids and that has not changed. For almost 2 decades BB was my favourite TV show, that is no longer the case.

  16. Profile photo of Duchess

    Can’t argue with the ratings and honestly I’ve enjoyed the show more in the past year than I have in the past ten years put together! I’m glad they’re moving Thomas back in Hope’s direction and Rick/Caroline is a much better pairing too. Looking forward to finally seeing Brooke away from Ridge and hooking up with someone new!

  17. Profile photo of sanka9

    The Trio from Hell aren’t going anywhere it seems and Brad would be an idiot if he stopped showcasing them. However, his plans for Rick are great but the actor playing him is a short morose old midget that doesn’t turn me on. I want Kyle Lowder back – that sexy beast could sell me any shitty storyline and would still want more.

  18. Profile photo of Passionee

    Regarding the number of viewers compared to the previous year, I wish journalist would confront Bell about this: Viewers from numerous cancelled soaps have started watching B&B in january 2012. Of course any given day in 2012 will have more viewers than the same day in 2011. The real test will come in January 2013. So NO, the TRIANGLE FROM HELL Hope/Liam/Steffy is not the reason why the number of viewers are higher compared to last year !!!

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