Why Does NBC Insist on Lazily Promoting Days of Our Lives?

This may be the lamest thing to qualify as a Days of Our Lives promo in at least the last two months, and that's saying saying something. It’s even debatable how current any of the clips included in the promo actually are! 

Carrie (Christie Clarke) slapping Austin (Patrick Muldoon) isn’t remotely close to current. That clip was from March and they aren’t even on the show anymore! I’m pretty sure the shot of John (Drake Hogestyn) and Hope (Kristian Alfonso) is from the rehashed Princess Gina storyline last April. The clip of Stefano (Joseph Mascolo) looks to be from before he was held captive by Ian (Ian Buchanan). The other shots are equally bad and/or out-of-date.

ABC rarely has a problem making promos that entice you to watch General Hospital. You can fault The Bold and the Beautiful for recycling storylines, or groan at The Young and the Restless’  many problems, but at least they produce decent commercials. 

Save for the recent, successful DAYSaster campaign, DAYS' promos are notorious for providing absolutely no reason to watch the actual series. It's bad enough DAYS' spots are usually nothing more than a voice over, complete with a string of poorly-edited clips. Now they're using old clips on top of everything else!  

There is absolutely no excuse for producing promos this lazy, especially when soaps are fighting for their very existence. If you have 16 seconds of your life to spare—knowing you will never get them back—watch this week’s DAYS promo after the jump!


days4ever's picture
Member since:
14 January 2008
Last activity:
7 weeks 3 days

That is pretty sad! I see what they are doing though by trying to make it look more exiting.

Yoryla's picture
Member since:
26 May 2012
Last activity:
16 hours 36 min

Oh my God....

Days' promos have always been BAD in the last year, except the Daysaster promos which were very good imo. But this really takes the cake!

This promo tells me that they have no material in the coming week, that is worthy of being in a promo. And that is bad. Really, really bad.

angrierblackerman's picture
Member since:
8 September 2009
Last activity:
17 hours 13 min

They have nothing else to show with the absolute snoozefest that is EJ/Rafe/Sami...Chad/Gabi/Melanie...Nicole/Daniel/Jennifer.

Lame lame lame show right now. The dialog is better, but the show is focusing on the wrong castmembers. People are going to tune out soon unless they stop this garbage.

pferrando's picture
Member since:
28 June 2012
Last activity:
16 hours 34 min

Huh? I don't watch, but I also don't get it. What would make me want to watch? Even Y and R is better than this right now and that's not saying much.

Member since:
9 April 2012
Last activity:
34 weeks 11 hours

Days probably used past scenes to promote the show because everything that's on right now is just boring. There's hardly any interesting storylines.
I really can't believe that Days is trying to do DANNIFER and SAFE again. So sad.
Everything with Will and Sonny is lame. There's no chemistry.
Will should be a dark character and be with Gabi!
I mainly just want to see an EJAMI romance.
Overall Days sucks right now.

SoapArmageddon's picture
Member since:
22 January 2011
Last activity:
49 min 58 sec

I've always wanted to know who made these ads.

Clearly, it isn't the same people who write, edit, and produce the show.