SHOCKER: Katie Falls Below Timeslot Average; Loses 43 Percent of General Hospital's Lead-In on Flagship ABC Station!
While ratings for Katie Couric's new talk show started off strong, the $80 million vehicle has started to slide. According to Deadline, Katie dropped to a 1.7 last Thursday. The chatfest shed a whopping 38 percent among women 25-54, allowing Steve Harvey to best Couric's show in the key demo.
The leading entertainment blog also pointed out how far Katie has fallen off the timeslot average for last season when "a large number of stations carried GH":
What is more alarming is that the show has fallen below the time period average last season (2.3/7 HH, 1.4/8 in W25-54), when a large number of stations carried General Hospital.
Variety reported more bad news for ABC's syndication arm, revealing Katie lost 43 percent of its lead-in from GH last Wednesday on WABC New York. If you recall, the Broadcasting & Cable piece on Katie and the other new fall talk shows revealed Disney was relying heavily on licensing fees from ABC-owned and operated networks. WABC New York is ABC's flagship station.
Photo credit: ABC