Is Matt Lauer to Blame For Today’s Ratings Slide?


You know a negative perception is starting to gain traction when an executive producer comes out to refute a story. That’s exactly what happened when The Today Show’s Jim Bell rebutted the narrative to TV Guide that Matt Lauer had a hand in Ann Curry’s ejection from the one-time No. 1 morning show.

"I think Matt has been unfairly targeted here as somebody who bears some responsibility for the change," Bell told TV Guide Magazine. "I made the change."

Bell recognizes that Curry’s departure has damaged the show, but maintains it was the right decision.

"We certainly are aware that it could have gone better," he said. "There are a lot of different ifs and could-haves and would-haves. That's the call I made because it was the best thing for the show. We're moving forward with the full faith and confidence that the show is better, that the people we have on are in the right place."
 

Bell’s comments come in the wake of the New York Post’s headline “Matt Lauer Turns ‘Anchor Animal” and a report by New York Daily News that Lauer’s Q Score has plummeted 25 percent in a recent survey. 

In addition to the Curry controversy, The Today Show made a high profile stumble by pre-empting the September 11 anniversary moment of silence.  All this comes at a time when Good Morning America is making the NBC morning show sweat its ratings.

6 Responses

  1. Avatar of BETTYSUE113098
    BETTYSUE113098

    SOUNDS LIKE YOU GOT THE AXE OUT AND CHOPPED YOUR SHOW JUST LIKE JILL FARREN PHELPS DECIDED TO ON Y&R.WILL YOU STILL BE THINKING YOU MADE THE RIGHT DECISION WHEN YOU ARE ON THE OUTSIDE LOOKING IN?

  2. Avatar of CGat
    CGat

    As a former casual Today show viewer, I am pretty unhappy with the turn the show made. I never watched religiously, for I was a Early Show fan with Harry & Maggie, but I watched regularly throughout the years, and was a large Ann Curry fan. She was on the Today show as long as I can remember as a kid watching in the morning before school. The way they did Ann and the 5 minute emotional trainwreck of a sendoff they propelled her to was a disgrace to the viewers and to the 15 years Ann Curry gave that show. Matt Lauer is an inflated arrogant pinhead and I don’t like him anymore. I flipped to Good Morning America and love it much, much more. They try to sell these shows as a family unit, and I am in love with the GMA family. Kudos to them for putting on one great morning show!

  3. Avatar of thecourt99
    thecourt99

    I think it is a perfect storm. NBC as a whole has lost its luster. They had a nighttime debacle…and followed it up with a daytime debacle. Both involved the network treating a personality horribly. In addition, I watch TMZ and they have maintained that when Lauer was in contract negotiations, his co-host was a sticking point. So for Lauer to have such protracted negotiations, get so much money, and soon thereafter Ann is fired…..it is more than a coincidence.

    I think NBC needs to find its groove. It’s loosing on all fronts.

  4. Avatar of SZima
    SZima

    I’ve never been a regular Today show viewer, but on the occasions I have watched, I haven’t cared for Matt at all. He’s always seemed like an egotistical ass to me…turns out I was right!

  5. Avatar of RealityCheck 33
    RealityCheck 33

    Matt Lauer deserves all the crap raining down on him. He’s never going to regain his standing with The Today Show’s viewers that aren’t already gone. His arrogance is unwatchable for me, and apparently, a lot of other folks agree. He is a backstabbing weasel. Ann Curry was hosed by Lauer & NBC. So long Today, hello GMA!

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