As The Ratings Rise: The Hollywood Reporter Names CBS Daytime Chief Among 'Fastest-Rising Stars'






What a difference a competent executive makes! Daytime soap opera, game and talk show fans likely noticed a familiar name among The Hollywood Reporter's recent Next Gen 2012 list. Angelica McDaniel, CBS Entertainment's senior vice-president for Daytime, was touted for her success overseeing The Price is RightLet's Make a Deal, The Young and the Restless, The Bold and the Beautiful and most notably The Talk, which is the fastest growing show on network television. 

What is McDaniel's biggest piece of advice?

 To listen. People will always teach you something if you’re paying attention.

This explains why McDaniel is brave enough to sign up for Twitter. You can find the 35-year-old dynamo promoting her lineup, as well as engaging with soap actors, talk show hosts and fans @AngelicaMcD.

I've been hella impressed with the way The Price is Right, Lets Make a Deal and The Talk have been cross-promoting Y&R and B&B since McDaniel took over. CBS Daytime feels much sturdier and less trigger happy than rival networks as a result. For a complete chart highlighting CBS Daytime's recent success in the Nielsens, keep reading!

 


 

CBS's top-rated Daytime lineup is posting year-to-year growth in viewers and women 25-54, with all of the Network's dramas, game shows and THE TALK showing gains.

                                                                                    Viewers                       W25-54

2011    CBS Daytime                                                 3.30m                          1.2/08

2012    CBS Daytime                                                 3.51m                          1.3/08

                                                                                    +6%                            +8%

2011    THE TALK                                                     1.99m                          0.9/06

2012    THE TALK                                                     2.31m                          1.0/06

                                                                                 +16%                          +11%

2011    LET'S MAKE A DEAL2                                  2.53m                          0.8/05

2012    LETS MAKE A DEAL 2                                  2.80m                          0.8/05

                                                                                +11%                          nc

2011    LET'S MAKE A DEAL 1                                 2.17m                          0.7/05

2012    LET'S MAKE A DEAL 1                                 2.41m                          0.7/05

                                                                                +11%                          nc

2011   THE BOLD AND THE BEAUTIFUL                  3.08m                          1.3/08

2012   THE BOLD AND THE BEAUTIFUL                  3.36m                          1.6/09

                                                                                +9%                            +23%

2011    THE PRICE IS RIGHT 2                                4.75m                          1.2/08

2012    THE PRICE IS RIGHT 2                                4.90m                          1.3/09

                                                                                +3%                            +8%

2011    THE YOUNG AND THE RESTLESS              4.65m                          2.0/13

2012    THE YOUNG AND THE RESTLESS              4.75m                          2.2/14

                                                                                +2%                            +10%

2011    THE PRICE IS RIGHT 1                                4.01m                          1.1/07             

2012    THE PRICE IS RIGHT 1                                4.04m                          1.1/07

                                                                                 +1%                            nc

Source: NTI/NHI (9/19/2011-11/4/2012)

Photo credit: CBS


Comments

nysam's picture
Member since:
28 October 2008
Last activity:
5 hours 17 min

Most of these shows were around before she was born. Not so sure what progamming dynamo she is. She didn't develop and greenlight these projects. As for THE TALK, nothing original at all about the program. It is the poor man (woman's) VIEW. I find it odd when execs receive accolades and there isn't much to support the praise. You do know that the networks pitch theie execs to publications to get included in these puff pieces?

Member since:
28 September 2011
Last activity:
4 hours 29 min

I'm surprised this reincarnation of Lets Make a Deal is still on the air. I guess we can thank the stars of daytime soaps for this mishap.

Yoryla's picture
Member since:
26 May 2012
Last activity:
29 sec

People just find her likable because she is on Twitter. Hence the compliments on her "amazing work on Daytime". Nellie Branco et al. is sucking her ass there every day.

david46208's picture
Member since:
15 January 2009
Last activity:
7 hours 52 min

Gotta give it to her, the Let's Make A Deal and The Talk's ratings are far better than GL and ATWT in their last few years.

Ryan-Scott's picture
Member since:
4 May 2009
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2 hours 15 min

Oh my God! She's my age!

Ryan-Scott's picture
Member since:
4 May 2009
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2 hours 15 min

Good one Yorla! Beer

I don't do Twitter but I don't doubt NB is doing that shit.

Member since:
16 August 2009
Last activity:
26 weeks 2 days

Wow, tough crowd! I'm beginning to agree with some who say the comments on here skew negatively...

Anyway, I happen to like what Angelica McDaniel is doing with the daytime lineup at CBS. You don't have to reinvent the wheel to be considered successful. The Talk is a more laid back, fun version of The View with a lot less bickering and back-biting. That may not work for all, but some of us are over a bunch of ornery sourpusses on TV every day. I believe McDaniel has always been a part of that show before she got the Daytime VP gig. I've seen more soap stars cross-promoting on CBS than I believe I ever have...or at least not in a really long time. I don't watch the gameshows often, but I know Daniel Goddard and Joshua Morrow have been on The Price as Right several times. Also several actors have live tweeted during air shows (MTS, EB, DG, CK, MM, MCE, just to name a few)...that's a recent thing and I doubt this is something the actors just thought of on their own (MM and MCE did theirs at CBS Studios, per photo posted on Twitter). And it's fresh, especially when the execs in the past have been less than eager to use the internet as a tool. At least the network appears to care about their remaining soaps. And they needed to do that kind of damage control after the demise of GL and ATWT.

Plus, when did Barbara Bloom ever engage the fanbases of her programming? Just saying!

harlee490's picture
Member since:
6 December 2009
Last activity:
16 hours 19 min

I'm one that enjoys the The Talk and like the chemistry between the group. I enjoy it completely everyday or I DVR it along with my other CBS soaps. I believe some of the increased ratings for TT because it follows B&B in many markets like mine...we all know it's about your lead-in from the show before and if it's strong it helps the show coming next in lineup. B&B has had dramatic increase the last year in ratings. Apparently it's working. I don't think they are saying she "green-light" any of these shows but on her watch ratings have increased over the daytime programs as a whole for CBS day part. Hmmm...maybe we have another Lucy Johnson again and not Barbara Barfface! Wink

soapbaby's picture
Member since:
7 April 2011
Last activity:
1 day 13 hours

Good, positive publicity for CBS Daytime. It sounds like she's doing a bang up job. Good for soap fans if the ENTIRE CBS Daytime line-up does well as game shows and talk shows frame Y&R and B&B. Any bitterness because GL & ATWT are off the air should be directed toward Proctor & Gamble. That company wanted out of the soap game and tanked the show's creatively before they limped off the air.

Speaking of GL & ATWT, SoapClassics no longer holds the license to distribute those soaps on DVD or stream those shows online. Whatever is left in their inventory is what is left of these soaps on DVD. I have the collections I want and recommend that soap fans make their way to that web site and get the goods while they last!

brettyboy's picture
Member since:
28 July 2012
Last activity:
16 hours 55 min

As long as she doesn't cancel soaps she's ok in my book!

Ryan-Scott's picture
Member since:
4 May 2009
Last activity:
2 hours 15 min

Now that that the shock has worn off that she and I are both 35 -

I think she is a hell of a lot better than Barbara Bloom and Brian Frons.
I get the feeling she supports her shows and is not out to destroy. Beer

pferrando's picture
Member since:
28 June 2012
Last activity:
1 day 11 hours

I agree (again) that generally the comments toward CBS (in general) are often negative.

In any event it seems that CBS has pretty much always had that stellar Daytime lineup that the other networks can't seem to duplicate. It's currently balanced with the soaps, game shows and talk. I don't like that ATWT was prematurely cancelled, but we all know GL was dead in the water due to that Bloom fool.

Congrats to a strong line up and I hope we have Y and R and B and B around for a LONG time to come.

alstonboy4315's picture
Member since:
12 February 2010
Last activity:
6 weeks 2 days

Chile, please.......

Laughing out loud Laughing out loud

Member since:
25 June 2012
Last activity:
1 day 8 hours

No matter what CBS daytime does, sorry to say, you will always get negativity HERE. But they are still NUMBER ONE, ahead of all the others. So suck it up all you nay-sayers.

nysam's picture
Member since:
28 October 2008
Last activity:
5 hours 17 min

She hasn't done anything revolutionary....promoting soap stars on talk shows goes back to the days of Mike Douglas, The Home Show, Regis & Kathi Lee....and on game shows like Family Feud, Pyramid. PRICE IS RIGHT & LET'S MAKE A DEAL are popular formats that have been around for close to 50 years and run themselves. As for B&B and Y&R they are sub par soaps that have been on a slippery slide for the past few years. When breaking down her "success" it comes down to launching a talk show that isn't unique and hosted by the wife of the head of CBS.

Amazed how quickly so many soap viewers forget their soaps. Two years ago everyone was trashing THE TALK for taking off ATWT and it seems this exec was working on the show early on. Nancy Hughes would be ashamed of you.

harlee490's picture
Member since:
6 December 2009
Last activity:
16 hours 19 min

Don't be throwing Nancy in my face. I'll turn all Bert Bauer on your ass. LOL I didn't support TT for first year and half but in my heart I'm a CBS fan, daytime has changed and would I rather have ATWT and GL instead of the TT and LMAD...ABSOUTLELY! But it's not going to happen and people might learn to face reality daytime has changed and soaps isn't dominating the airwaves. I'm not going to be guilted into because I support TT or any other CBS daytime and not another network just because they carry soaps...well I won't watch a soap I don't enjoy plain and simple. Y&R & B&B isn't sub par soaps the proof is in the ratings. Just because some people hate Y&R & B&B on this site doesn't reflect across US and their viewing and it shows in the ratings. We will see which network will be standing in the end with soaps still on air. CBS will still have their soaps. I certainly bashed Y&R about 2 yrs ago and stopped watching for about 6 months. But after reading some of the most hateful things said about Y&R I realized regardless I need to take my Barbie's and go home to CBS to keep the soaps I have left on the air and that's what I did and very happy to be home again. Love

soapbaby's picture
Member since:
7 April 2011
Last activity:
1 day 13 hours

@nysam: 1. Nancy Hughes is a fictional character and

2. Proctor & Gamble decided to end their soaps. CBS had to fill the timeslot with something. CBS and the creators of The Talk are not to blame, P&G is to blame for the demise of ATWT & GL! The company no longer wished to produce these serials. As a longtime fan of ATWT & GL, I was sad when the soaps left the air because of the history but I acknowledge the fact that P&G long abandoned the shows years before their respective cancellations. Cancellation felt like "mercy killings" when compared to filming in convenience stores in Peapack, NJ or poorly crafted, careless stories. At least GL & ATWT have some classic episodes available on DVD unlike AMC & OLTL, which were in good creative states before being prematurely cancelled (particularly OLTL) by ABC Daytime.

pferrando's picture
Member since:
28 June 2012
Last activity:
1 day 11 hours

It's laughable to me to hear someone call either of the Bell shows subpar. His shows in many respects have been the standard the other shows could never duplicate...which is why there are only two others left.

Y and R HAS had its share of issues the past couple of years, but when you take its entire 39 year run, no show comes close to what it has accomplished.

McDaniel isn't trying to fix something that is not broken. Look at some of the Daytime ratings these shows are getting and they are often beating night time ratings of some of the NBC and ABC shows.

I hope she's in charge for some time. Let NBC and ABC fill their empty rosters with airy and useless talk shows.