Mainstream entertainment bibles are starting to pay attention to the ratings rebound for daytime soaps. The Hollywood Reporter recently published a glowing article about daytime soap opera ratings trending upward. For the piece, THR interviewed General Hospital showrunner Frank Valentini and Bill Carroll, vice-president and director of programming at Katz Television Group.
Said Valentini on how consolidating the One Life to Live and GH audiences helped ratings:
"We brought three actors from One Life to Live to General Hospital, so I'm sure we brought some fans over," he says.
The article also touted storylines that no longer drag on, more contemporary portrayals of women and social media for helping GH best both The Chew and Katie among women 25-54.
Carroll—whose agency is one of the leading forecasters for the television industry—had this to say about the possibility of new soaps coming to dayime:
"At some point in the future, the trend will once again be soap operas."
Photo credit: Frank Valentini's Twitter feed