Homemade Horton Donuts For Everyone: Days of Our Lives Hits 21-Week High Among W18-49!


The turnaround at NBC's singular daytime soap Days of Our Lives is in full effect. Amid a creative renaissance (Superbitch Kristen; Wedding Interruptus) and a renewal, the sudser hit a 21-week high among the coveted women 18-49 demo the week of Jan. 14-18.

 DAYS hit a 1.0 among W18-49 the week in question. The last time it saw a full rating point in that demo was the week of Aug. 20-24, 2012. Among W18-34, DAYS delivered its highest rating in seven weeks and matched its highest W18-34 rating in nearly 14 months.

 Almost 2.8 million viewers tuned in to watch Chad DiMera (Casey Deidrick) reveal Gabi Hernandez (Camila Banus) was lying about who fathered her unborn child — during the coed mom's wedding to Nick Fallon (Blake Berris)! The revelation that Nick's gay cousin Will (Chandler Massey) was actually the father sent soapy shockwaves through Salem, U.S.A, leading to the return of Nasty Sami (Alison Sweeney). Welcome back, girl!

DAYS definitely deserves this boost in the Nielsens. For several weeks, the show has been gelling into good, sudsy fun again. The 20-something set's wedding day disaster was the perfect example of this phenomenon taking shape. While the soap still has a few problems—Dannifer; hella-sexy Kristian Alfonso being reduced to playing Auntie Hope to everyone—the good far outweighs the bad for a change.

Eileen Davidson dismantling the Black clan as a vengeful Kristin Blake DiMera has been—to borrow Dee Hall's fave word—delicious to watch. John (Drake Hogestyn) and Marlena (Deidre Hall) are viable again. Eric Martsolf (Brady) also benefits tremendously from the Electra-fying story twist that has John's wicked ex-lover seducing his dimwitted son.

The poor guy had to endure years of DAYS trying to manufacture sparks between his version of Brady and predecessor Kyle Lowder's former leading ladies, Arianne Zucker (Nicole) and Nadia Bjorlin (Chloe). When that didn't work, they brought on popular soap alums Lindsay Hartley (ex-Arianna) and Sarah Brown (ex-Madison) for him, with both of those pairings ending in their characters being killed off. At long last, Martsolf's Brady has a leading lady and a storyline capable of moving the character to a new level.

It's so nice to be able to write positive things about the state of Days of Our Lives for a change. Kudos to the cast and crew!


9 Responses

  1. Profile photo of Soap_Stud

    “Days” fans are watching because it is better these days. Let’s hope it continues! Yes, Dannifer is a snore and I want Hope to have something more to do. Also, can we have a few more “Magic” moments?

  2. Profile photo of SonnySprocket

    Days has been great for the past month. The holiday episodes were well balanced between the Horton family traditions and storylines that actually moved forward. And the wedding episode was one of the best I have seen in years. Pretty much agree with everything Jamey wrote. Can’t believe it but I actually am digging Chloe this time around. Look forward to more snarkiness between her and Kate. And Kristen and Brady are hot. I hope they draw that out for a long time. At some point have Brady realize the truth about Kristen and dump her but then let Kristen reveal that her feelings for Brady are actually real.

  3. Profile photo of brettyboy

    DAYS has been great this past week; the scene with Will and Sonny in the cafe when Sonny says they’ve never been about sex was inredible, I was holding back the tears.

  4. Profile photo of SoapArmageddon

    I’m enjoying Days in a way that I haven’t for a very long time. My thirty-year love/hate relationship with the show is back on a positive footing.

    Random thoughts:
    I do wish TPTB would realize that the character of Daniel is a complete dud and just get rid of him. When the actor and Missy Reeves are in a scene together, the show grinds to a halt. Surprisingly, Nadia Bjorlin’s Chloe is the only part of this new storyline that is interesting.

    They also need to give Arianne Zucker something more interesting to do than chatting to ancient priests in Horton Square.

    The actor now playing Cameron is not the best at his craft; but, Sweet Jesus, is that man HOT. I say keep him. He’ll learn.

  5. Profile photo of Yoryla

    Way to go, DAYS!

    It is totally deserved. The big wedding and the aftermath was great. All the paths crossing each other and the different beats and relationships between all the players involved is just wonderful. And it provided a nice little break for the Kristen saga, just to have it pick up again this week. Loved the note she wrote Marlena, and now the possible battle of the wills between Kristen and Nicole! Can’t wait!

    Daniel Jonas as a character is horrid and totally empty. I have never liked Chloe, and even though she is the strongest player of the three, she could go without me even blinking.

    And I’m sorry, but Missy Reeves blew it the day she sided with Chik-Fil-A. I am never going to forget that, and frankly I don’t want those kinds of prejudistic thoughts on my screen. I respect Jennifer Horton as the legacy character that she is, but Days would easily survive without her.

  6. Profile photo of SoapArmageddon

    Jamey, please do a piece on the following angle:

    The wedding blowout was strongly tied to the Will/Sonny romance. I hope this puts to rest any thought that having gay characters and treating them the EXACT SAME WAY that heterosexual characters are treated might harm a show’s ratings.

  7. Profile photo of THEBEST

    Meh, DAYS is still not must-see TV for me. I’ve got a few episodes on my DVR. Guess I’ll catch up on it today. I just ask myself too many questions while watching & that’s not good lol Daniel Jonas is a character that the show has been trying to make happen for 5yrs. LET IT GO! Plus, they’re still on my shit list for letting Peter Reckell walk. On the Chloe/Brady situation, since Eric Martsolf has played Brady, they’ve never truly went there with him & Chloe. I see chemistry with him & Nadia. If written well, it could be interesting to watch them romantically paired again.

  8. Profile photo of ChrisGa

    While the show was hit(anything to do with Kristen or Will) or miss(almost everything else) for the better part of last year, it’s been very, very good since the Christmas episodes. As everyone continues to point out, Daniel alone or paired with anyone still isn’t viable(though on the plus side, how often can you say Nadia Bjorlin is the best thing about any storyline? She’s the one bright spot in that DOA triangle). Also, while I agree that Nicole being used as a talk-to is wasting the vast talents of Arianne Zucker, it looks like TPTB are about to pit Nicole against Kristen and I’m predicting now that that’s gonna be pure GOLD. Lastly, while I agree with most of Jamey’s post here, I’ve never really agreed with his take on Eric Martsolf; he’s a better actor than Kyle Lowder ever thought about being and he can generate chemistry with a doorknob and make it work(I’ve seen chemistry between him and just about every woman he comes in contact with on this show, Nicole and Chloe included).

  9. Profile photo of Margaret Thatcher
    Margaret Thatcher

    Agree 100% with you about Melissa Reeve. She was booted off Days previously for boinking a producer and the part of Jennifer Horton was recast. My jaw struck the floor when she returned a few years later. Melissa Reeve does not belong with the otherwise superb and talented cast. I hope she departs soon.

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