CBS Daytime Continues to Climb in The Nielsens



 




What a difference a competent, social media savvy executive—who actually loves the daytime television landscape—can make! CBS Daytime just posted hella impressive February Sweeps digits for the Tiffany Network.

Top sudser The Young and the Restless was up 15 percent among women 18-49, 14 percent among W18-34 and 11 percent in W25-54. In total viewrs, Y&R inched up one percentage point over the previous week. Y&R has improved leaps and Newman Ranch boulders since Jill Farren Phelps and Josh Griffith took over from The Socialite Showrunner. There are still a few kinks to work out, but overall I am impressed with the new direction!

Sister soap The Bold and the Beautiful was up by 17 percent in W18-49, 9 percent in W18-49 and one percent in viewers. As much as the endless Hope/Liam/Steffy triangle seems to infuriate people online, B&B fans are still a' watchin'!

The CBS soaps weren't the only vehicles to boast increases for the network's daypart the week ending Feb. 8. Fun, frothy chatfest The Talk hit an all-time high in viewers. The talk show averaged 2.54 million viewers, up 16 percent year-to-date. In key demos, The Talk posted a 1.1/06 in W25-54 and 0.8/05 among W18-49, tying ABC juggernaut The View. Congrats to CBS Daytime Chief Angelica McDaniel and Co!

 

 


Comments

brettyboy's picture
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Why on earth B&B's ratings are up is beyond me.

david46208's picture
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Take that ABCD!

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22 December 2011
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Jamey Giddens wrote:
Y&R has improved leaps and Newman Ranch boulders since Jill Farren Phelps and Josh Griffith took over from The Socialite Showrunner. There are still a few kinks to work out, but overall I am impressed with the new direction

The show has GREATLY improved under the new regime of Jill and Josh - I'm enjoying my daily soap again!! KEEP IT UP!!!

Member since:
23 May 2012
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I have to say Y &R has definetly improved and I like the whole snowstorm storyline. Jill Phelps has always been great with the big dramatic story lines. As for B &B, can't understand the ratings surge since the whole Liam, Hope, Steffy storyline is sickening. I still can't believe these 2 beautiful women fighting over a jerk like Liam, who is not appealing at all to me. The best part of the show is Bill Spencer, thanks to Don D. He really is perfect in the role as the "Stallion". But please don't knock ABC. I am also a GH fan and want to see all 4 remaining soaps to surge.

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brettyboy wrote:
Why on earth B&B's ratings are up is beyond me.

Agreed. I'm a huge Y&R fan, but I'm forced to watch B&B every day at work at lunch because the TV is in my office. It is, quite possibly, the worst show I've ever watched (I know there have been worse shows in history, but I didn't watch them).

I ask the people who come in to watch it if there is one character on the show that you can route for. The only answer is Dayzee (I agree), but they'll probably ruin her too since she's finally getting a storyline.

All of the other characters are either hatable (Taylor, Steffy, Hope) - and not in the love-to-hate way either - or stupid (Liam, Thomas, Hope). Throw in some REALLY awful actors (I won't mention names) and it's a show just not worth watching. It's the TV equivalent of generic Doritos, full of empty calories and just not very tasty.

PS They waste the talents of KKL, DD and HT, two great actors with zero palable storylines. Katie just hovers over Bill. Brooke just thinks about Bill. And all three of them (and Taylor) just can't stop talking about their ADULT children and their love lives. If my parents did that when I was a young adult, I'd have run screaming.

Member since:
5 November 2011
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I don't get B&B's ratings either. AT ALL. Maybe just b/c of it's lead-in with Y&R. But then again I never understood how Y&R always drew so many viewers high and above any other soap. The Nielsens have always been a mystery.

luverica's picture
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16 March 2008
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How does Y&R ratings compare to GENERAL HOSPITAL's? Just curious.

MsAgentProvocateur1's picture
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2 December 2011
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Quick, someone check MAB's Facebook page (I don't subscribe to FB)!

Just curious what her rants will be about this. Okay, it might be fun too.

soapbaby's picture
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7 April 2011
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Congrats CBS! The daytime line-up has synergy. The promos highlight all of the shows from game shows, soaps and talk shows. ABC and NBC should take lessons.

Y&R has been amazing this February sweeps. The show has crisp dialogue, sophisticated storytelling and excellent hair/makeup (for the most part, I wish that Angell Conwell was not dressed so matronly.) I'm happy for the improved ratings.

While I find B&B currently unwatchable, clearly, others find it quite compelling. My lapse in viewership doesn't mean a damned thing! Is Brad Bell sly like a fox?! Lol.

Member since:
6 June 2010
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Congrats to CBS! This news is well deserved. I can't even put into words how much I'm enjoying Y&R under Josh and Jill compared to the last couple MAB years. The only thing I was able to enjoy during those years was Villy, but now I actually am loving the whole show again and I'm invested in characters I hadn't cared about in years. The stories, the daily scripts, the production, everything is better. As for B&B I am loving that too! Yes Steffy/Liam/Hope is dominating but vets like Taylor and Eric are front and center again, Bill/Brooke/Katie is classic soap, the newbies in the Dayzee story are keeping me interested, and the soap is just so more well rounded now. I think Ronn Moss especially as well as Susan Flannery leaving really was a good thing as it opened up Brooke to potential storylines instead of being tied to Ridge forever along with Taylor, the younger Forresters battling for FC like Rick and Thomas etc. I also have to admit I really enjoy the Talk and love how much it promotes the CBS soaps. I'm a very happy CBS viewer right now!

pferrando's picture
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28 June 2012
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CBS is doing everything right. Love to see the entire lineup with solid ratings.

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12 July 2008
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Well, the reason why B&B is up, is probably because of the Hope, Steffy, Liam storyline. We old time viewers dont like it, but probably the new viewers do, I think they dislike Brooke and Taylor. So there is something for everyone. Brad Bell is a true genius I guess....

DaytimeFan0001's picture
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23 April 2008
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The only thing worse than the View, is it's wanna be- The Talk. Nevertheless, this is good news for Daytime. See what happens when the right people are in charge? Ellen Wheeler, keep knockin outside.

blake3b's picture
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3 March 2009
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I wish she was around in Guiding Light and As The World Turns last years!!!

I don't get B&B's good ratings either, the show is normally bad for years now, aside from Stephanie's storylines, now she can't carry the show by herself anymore. B&B is the most boring soap on, even Days has gotten more interesting lately!

harlee490's picture
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6 December 2009
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blake3b wrote:
I wish she was around in Guiding Light and As The World Turns last years!!!

See a person who loves daytime as we did for many years in Lucy Johnson and if we had Angela, ATWT could possibly still be around but poor GL probably not as much as it pains me to say. No we got that other heifer and see took an axe to the daytime. But even then P&G wanted out so just wishful thinking on my part. Wink

pferrando's picture
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28 June 2012
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Yes, sadly GL was on life support for years.

ATWT should still be with us. Axed too soon...and it could've been saved.

Member since:
1 February 2013
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I really think what killed GL was the severe budget cuts placed upon it by the network. GL had to film everything with hand cameras in a town in NJ.
This made the staff and actors upset. GL also couldn't keep some actors and writers because of the limited budget. I really think the severe budget cuts were because CBS thought GL to old and wanted to kill it and the Soaps in General.

Just my opinion.

Member since:
23 January 2013
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Angelica McDaniel truly embraces the power of social media. You can tell she cares about her shows and also interacts and listens to the fans. Sure, the Y&R is not perfect. But, it is back to must-see-TV for me. As much as I am enjoying Taylor back on screen for B&B, I am getting sick of the Liam/Hope/Stef merry-go-round.

Member since:
19 December 2010
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Its funny how some viewers think that B&B is still good, but I bet if you were friends with them, they would tell a different story. Many boards are blatantly calling out these posters. I hate when people lie. KKL and KM are terrible actress. All KKL does is squint. KM over-enunciates her words and does the same stink eye as KKL. Jacob Young is even picking up on it. The triangle sucks. KM is not sexy - beautiful yes. The flashbacks are stupid. If you read the live boards, it is all about how terrible the show is. I don't believe the Nelson Ratings. They are not correct. Most people watch soaps at night and FF the commercials; however, they don't count for the ratings.

GH is way better than Y&R. Love the veterans and the stories. Jack Wagner looks so good. The only think saving Y&R it is Jack, Michael and Adam. They are the two best actors. I also love Chelsea, Laureen and Sharon.

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I agree LoveVillian--KKL cannot act at all. I think KM is a good actress though.

Member since:
25 June 2012
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Sorry LoveVillan, I Disagree on all your post, especially the sentence "GH is way better than Y&R" The proof is in the ratings....

harlee490's picture
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See it's ok to for posters to critize CBS and "GH is way better then Y&R" to which is your opinion as LoveVillians but when I tried to go on Genie's return to GH and WAS NOT bashing GH or Genie but mention Genie was better off at GH...a certain poster accused me being nasty because I was on GH article....GREEN with ENVY because CBS has someone that understands daytime and because our shows are growing once again and their are not...Jealousy is ugly.

I proved my point of double standard... Angry

LoveVillains...this is my opinion or prediction only but it's not CBS or Y&R you need to fear. GH will never come close to Y&R, but it's Days that GH needs to fear. Days I think will be overtaking 3rd spot on ratings very soon wait and see. Days is in much better shape now then GH in story.

Cartini has made a big mistake and now bringing back the ice princess story, some aren't going to be happy and it will show in the ratings.

pjc722's picture
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6 February 2012
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The bigger picture must be that this is a good sign for daytime TV.

I really enjoy Y&R even though some of the scenarios are just downright frustrating to me and I am still waiting for a BIG pay-off on anything story wise presently. B&B definitely is benefitting in the US from Y&R as it's lead-in. Its sad that Sony and CBS jumped in to save Y&R from Maria Bell but haven't said anything to Bill Jr about how stories center around 3young actors and not around the entire cast. It could be a great show but is mired in being a good one. Give Brooke a better story then orchestrating a INSTANT wedding for her daughter with a man who can't make a decision OR take this Taylor and Eric pairing to a different height by having her kids ... Steffy and Thomas... not liking the pairing SINCE THEIR GRANDMOTHER just passed and ERIC IS THEIR Step-GRANDFATHER. It's just gross right now no matter how you look at it.

GH has gotten better in the flow of the show and the writing. The stories are 'iffy' to me but I hold out hope. Not a fan of all these vintage Super couples who have long been separated coming back and wanting to reconnect. They have Duke and Anna, Frisco and Felicia, Laura and Luke (ok, the only one i want), Lucy and Doc. As much as I love a trip down memory lane, it should be just that and a mature version of time being depicted.

Sorry, I have always wanted to like Days but it's just not the same with only 4 sets and re-tread storylines from their past glory days.

BUT RATINGS ARE UP and that's a great thing!!! I hope that one day there is an announcement that another soap joins network tv sometime down the line!

pjc722's picture
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6 February 2012
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Soaps need to take advantage of what movies and primetime do and cross promote! How many times have we seen a coke in a character's hand in a movie? The Vampire Diaries have an exclusive promotional deal with Samsung or Sony to have all the characters use their phones and it is integrated into the show somewhat seamlessly.

A new soap could be sort of sponsored by Procter & Gamble with their products all over the place, or Samsung and their phones and TVs. Sony Vaio computers. Club Monaco or Zara or Gap/Banana Republic clothing. A starbucks coffee shop. It could all be done without the silly promos ATWT did with Margo once telling us how she just used a Clairol product in her hair in the middle of an otherwise dramatic scene.

Could you imagine Nick pulling up to a SONIC with Avery or Faith/Noah for a quick lunch or something. It would work in the scenes just like being at the GCAC would.

Cost cutting measures that could work.

pferrando's picture
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28 June 2012
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The Ice Princess is back? And Vampires? Hmmmmm...

harlee490's picture
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6 December 2009
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Angela is giving SOD an interview this week in SOD. Here's a snippet I found from the article, which once again proves CBS, Sony and new team at Y&R are paying attention to fans. Wink

Angelica: “Jack’s family was getting smaller. That was a real concern, and at the moment, we had Marcy’s contract up, but we didn’t have story for her in the next few months, so to keep her under contract when we weren’t really going to use her would’ve cost the show. So we had to make a decision to exit Abby … but there was always the knowledge that we’d bring Abby back and we would have to figure out what her story was as soon as we figured out other stories first. Once we were ready to bring back that character, we wanted to get Marcy right back because she brought a great energy to that role.”

Thank the soap gods for sending us CBS fans someone who cares again about the daypart of a network.

PS...Jamey she had been tweeting and on FB about DC's soap byte about saying how you started the piece:

"What a difference a competent, social media savvy executive—who actually loves the daytime"

Can anyone say free publicity for the site! Wink

pferrando's picture
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28 June 2012
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Harlee...I wondering if they are listening about the desire to get Dru back? Evil Tongue

harlee490's picture
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6 December 2009
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They would have to know...the noise is out there! Crazy

Which means Abby has big story coming up and MR could be back on contract....LOVE IT PFERRANDO...(smiling & screaming) Laughing out loud

Let Abby rock Alex's world Wink

lance_prentiss's picture
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Pferrando, SOD did an interview with VR and she stated that her agent and Steve Kent of Sony have spoken. CBS is aware but they want the assurance that if she were to return it would be "business as usual." VR went on to state that TPTB are aware of fan support of a possible return but there are concerns among present Y&R castmembers who are against it. Backstage politics at its finest Angry

harlee490's picture
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6 December 2009
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ARRGGGG!! Bill wouldn't put up with this kind of shit on his soap back in the day! Angry VR is needed but I didn't even know about the meetings...Thank you LancePrentiss for the tidbit Wink That's good news!

Maybe they want to truly establish Neil\Leslie and BAM Drucilla is alive...that would a hot triangle mess! KSJ finally found leading lady after all the years of bad writing and pairings have someone as a "Drucillatype" with chemistry. Tongue