CBS Daytime Ratings SURGE During February Sweeps!


Employees at the Tiffany Network's daytime lineup should be poppin' bottles right about now. Well, it's a little bit too early. At least wait until it's noon…somewhere!

CBS Daytime posted February-to-February growth during last month's Sweeps period. The Bold and the Beautiful, The Young and the Restless, The Price is Right, Let's Make a Deal and The Talk all climbed among viewers and key demos!

B&B was up 11 percent in total viewers over last year's Feb. Sweeps. The frothy, 30-minute sudser gained seven percent among women 25-54 and nine percent among W18-49. Among W18-34, B&B was up a whopping 20 percent! Y&R was up one percent in total viewers and 17 percent among W18-34.

The Talk saw its largest Feb. Sweeps audience to date, with an average of 2.47 million people tuning in to the chatfest. The Talk was up eight percent in total viewers and matched its best digits among W35-54.

Below are the ratings breakdowns for Let's Make a Deal and The Price is Right. Congrats to the team at CBS Daytime!

LET'S MAKE A DEAL 1 was up +17% in viewers (3.00m from 2.57m), +11% in women 25-54 (1.0/06 from 0.9/06) and +14% in women 18-49 (0.8/06 from 0.7/05). LET'S MAKE A DEAL 2 was up +12% in viewers (3.43m from 3.07m), +10% in women 25-54 (1.1/07 from 1.0/06), +13% in women 18-49 (0.9/06 from 0.8/05) and +20% in women 18-34 (0.6/04 from 0.5/04).

■· THE PRICE IS RIGHT 1 was up +9% in viewers (4.82m from 4.43m), +17% in women 25-54 (1.4/08 from 1.2/08) and +11% in women 25-54 (1.0/07 from 0.9/06). THE PRICE IS RIGHT 2 was up +9% in viewers (5.75m from 5.27m), +14% in women 25-54 (1.6/10 from 1.4/09) and +20% in women 18-49 (1.2/08 from 1.0/07).

12 Responses

  1. Profile photo of harlee490

    This is such a relief to CBS viewers because how all soaps took a hit the last 5 years. The synenergy on CBS is booming right now. I might have forgiven and started watching The Talk, but can’t watch LMAD, it replaced my GL! |(

  2. Profile photo of Duchess

    Great news! I am loving Y&R and especially B&B right now. Those numbers for B&B are really amazing since they were up last year too at this time from the previous year. B&B is definitely on fire right now!

  3. Profile photo of pferrando

    I don’t watch B and B yet, but I agree that they really are the soap story right now. They bucked the trend last year, and then continue to show gains. Could maybe some of the old AMC or OLTL viewers be tuning in?

    You’ll really see the increase vs LY for Y and R really start in the next several months.

    I love CBS and am ALMOST over them cancelling ATWT…

    :beer: :beer: :beer:

  4. Profile photo of bobbyew

    B&B is popping. Can’t ask for more. Looks fab in HD1080p The writing is getting better now that Liam has made his choice. CBS is doing the damn thang.

  5. Profile photo of ldylkng

    Liam is pretending, as soon as Steffi loses that baby, he’s so jumping back to Hope. Then when he realizes how boring she is, he’ll want Steff back. I’m afraid this is a never ending story.

  6. Profile photo of stoney07

    B&B…idk. I can’t say I’m loving it, and its just because this triangle isn’t OVER. I’m just tired. LIam made his decision, so let’s just see him live a happy life with Steffy for a little while…the same way Ridge did with Brooke and Taylor. But to see him screw Steffy, then lay over and daydream about Hope (insert another mindless montage)…it’s just old and played out.

    I’m in the minority, but i’m loving the fallout that Eric/Taylor is having with everyone else. I hope they don’t go the campy psycho-Pam route again…but I’m enjoying everything else.

    Rick/Maya has potential if Brad Bell would just slow down. He had a years worth of story that he told in two weeks. That story of Maya’s baby dying could’ve lasted a LONG time and been multi-layered, but he just rushed it and threw it away with no resolve at ALL.

    I kind of like bitchy Caroline. She’s much better than she was before. They should keep her as a bitch if they aren’t going to kill the child off.

    Brooke and Bill…I’m on the fence about. Nothing really to say about them yet.

    Oh, but to the point of this post….CONGRATULATIONS CBS!!! I’ve always been a CBS kinda dude…and now I’m proud to say that again. *last year, not so much* though let the record show, I defended my CBS at all costs…even when it got me cussed out. :D

  7. Profile photo of harlee490

    Stoney…this is the fun point of B&B w\Taylor\Eric\Brooke. It’s bringing the story that’s for sure. Pam today was hurt so bad. Maybe Brad should do a DID story…not like GH’s DID story. Something more like Sonni/Sonita Carrera” DID story Pam Long created when Sonni took on her dead sister Sonita’s personality. But that story moved slow because fans didn’t realize she was Sonita, Sonni was acting strange but the right beats was play and we did have the superb Michelle Forbes playing the role. Have SF come back so when Pam looked in the mirror she saw Stephanie. Don’t make Pam so cray cray where she’s written in a corner. Sonni got the help and continued playing a wonderful part… ;)

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