CBS Daytime Boss Angelica McDaniel: "We Know Soaps Are Here to Stay"



    

Don't write the soap opera's obituary just yet. CBS Daytime Vice-President Angelica McDaniel believes the genre is sticking around!

Here's what the exec, who supervises The Young and the Restless and The Bold and the Beautiful, said about the One Life to Live and All My Children reboots in the latest edition of Soap Opera Uncensored:

“From a business development, it’s really interesting to see how they do. Even as a great case study to see how the shows will be received by the fans. Dramas have passionate, hard-core fans so it will be great to see how these shows will hold up in a new medium. It’s also great to have more proof to the naysayers who said soaps were dead just even a few months ago — let alone a year ago. Actually, that’s not true: all four soaps are up in the ratings across the networks and we have two soaps coming online. We know soaps are here to stay. They thrive in daytime, prime time, cable and now the Internet.”

A network suit who is actually on the side of soap fans? I could pinch myself.

Photo credit: CBS


Comments

Member since:
5 March 2010
Last activity:
4 weeks 3 days

love her!!!!!

Member since:
5 March 2010
Last activity:
4 weeks 3 days

love her!!!!!

podcastjunkie's picture
Member since:
29 December 2007
Last activity:
7 weeks 6 days

Yeah, ain't that a trip??!!

CTwildheart's picture
Member since:
6 June 2011
Last activity:
12 weeks 2 days

She is SO right! I will definitely be watching All My Children and One Life to Live online. They should be more interesting just because they don't have network standards or censors to worry about. And if we are all lucky, their success will pave the way for other shows to return! YAY!

The_Moustache's picture
Member since:
17 June 2009
Last activity:
4 days 21 hours

2013 IS THE YEAR OF THE SOAPS!!!

brettyboy's picture
Member since:
28 July 2012
Last activity:
9 hours 19 min

Could CBS please sign this woman to an iron clad lifetime contract as head of CBS daytime!

Restless Fan's picture
Member since:
12 December 2008
Last activity:
4 min 25 sec

Glad CBS hired her!!

alstonboy4315's picture
Member since:
12 February 2010
Last activity:
5 weeks 6 days

Let's just hope she walks the walk, instead of just talking the talk like so many other infamous talking heads are so good at doing........ Smile Smile

harlee490's picture
Member since:
6 December 2009
Last activity:
1 hour 2 min

First time in longtime I've believe a daytime head...she shows viewers everyday how dedicated she is to CBS daytime and proving it!

Thank you sweet Jesus for AMcD, all networks should be so lucky in the daytime programming department Smile

pferrando's picture
Member since:
28 June 2012
Last activity:
52 min 44 sec

I keep waiting for a potential "new" daytime soap, or maybe even a reboot of ATWT.

In the meantime, it's great to pretty much know that my Y and R and now newly viewed B and B will be on CBS as long as this lady is in charge.

Sandwich the new show between Y and R and B and B and it'd get some instant viewers.

The_Moustache's picture
Member since:
17 June 2009
Last activity:
4 days 21 hours

i hope CBS greenlights a new soap or spinoff to Y&R or B&B on that The Online Network.

RealityCheck 33's picture
Member since:
13 February 2010
Last activity:
2 hours 20 min

It's a shame she wasn't running CBS Daytime when ATWT was struggling. I'm certain that she could have help save that once great show. She has been very active in promoting Y&R and B&B both on the network, like The Talk, and in other platforms, like twitter and facebook. It's working too. Good on her and CBS for supporting their daytime line up and dramas.