CBS Daytime Boss Angelica McDaniel: “We Know Soaps Are Here to Stay”


Don't write the soap opera's obituary just yet. CBS Daytime Vice-President Angelica McDaniel believes the genre is sticking around!

Here's what the exec, who supervises The Young and the Restless and The Bold and the Beautiful, said about the One Life to Live and All My Children reboots in the latest edition of Soap Opera Uncensored:

“From a business development, it’s really interesting to see how they do. Even as a great case study to see how the shows will be received by the fans. Dramas have passionate, hard-core fans so it will be great to see how these shows will hold up in a new medium. It’s also great to have more proof to the naysayers who said soaps were dead just even a few months ago — let alone a year ago. Actually, that’s not true: all four soaps are up in the ratings across the networks and we have two soaps coming online. We know soaps are here to stay. They thrive in daytime, prime time, cable and now the Internet.”

A network suit who is actually on the side of soap fans? I could pinch myself.

Photo credit: CBS

12 Responses

  1. Profile photo of CTwildheart

    She is SO right! I will definitely be watching All My Children and One Life to Live online. They should be more interesting just because they don’t have network standards or censors to worry about. And if we are all lucky, their success will pave the way for other shows to return! YAY!

  2. Profile photo of harlee490

    First time in longtime I’ve believe a daytime head…she shows viewers everyday how dedicated she is to CBS daytime and proving it!

    Thank you sweet Jesus for AMcD, all networks should be so lucky in the daytime programming department :)

  3. Profile photo of pferrando

    I keep waiting for a potential “new” daytime soap, or maybe even a reboot of ATWT.

    In the meantime, it’s great to pretty much know that my Y and R and now newly viewed B and B will be on CBS as long as this lady is in charge.

    Sandwich the new show between Y and R and B and B and it’d get some instant viewers.

  4. Profile photo of RealityCheck 33
    RealityCheck 33

    It’s a shame she wasn’t running CBS Daytime when ATWT was struggling. I’m certain that she could have help save that once great show. She has been very active in promoting Y&R and B&B both on the network, like The Talk, and in other platforms, like twitter and facebook. It’s working too. Good on her and CBS for supporting their daytime line up and dramas.

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