Prospect Park Cuts New Episodes of All My Children and One Life to Live to Two a Week!






Prospect Park has issued a press release with lots of talk about research and online viewer habits (I will post it below), but to cut to the chase—or chase to the cut—the production company has decided to take new episodes of All My Children and One Life to Live down from four-a-week to two. See full release below:

For close to two years we have been working passionately to bring first run premium content to an online platform with the creation of brand-new versions of the two iconic series, All My Children and One Life To Live. There was no precedent for this effort- we had no history-no barometer for how our fans would respond. We always knew there would quickly be new insights into how audiences would respond to our shows and this new platform, and that our ability to adapt quickly to audience needs would ultimately determine the long-term success of the shows and our mission. This is a new medium, a new time and we have always planned to make changes quickly by listening to you, our fans and customers.

Today it is clear these shows have resonated, as many millions of views have been logged since our April 29th debut, a mere two and a half weeks ago. We’ve consistently been in the top ten shows viewed on Hulu and viewers and critics alike have told us how impressed they are with the quality of both programs. The past two weeks have been invaluable in terms of learning about how you watch and when you watch our shows on this new platform. We have gained enormous insight through our actual viewing data and our research. And our research has revealed the following:

·         In the past these shows had their vast majority of views within the first 24 hours. Instead, our shows are primarily consumed on different days then when they originally air. Primarily, fans have been binge viewing or watching on demand, and as a result, we feel we have been expecting our audience to dedicate what has turned out to be an excessive amount of time to viewing these shows. (As an example, for the substantial audience only watching on the weekends, we are currently asking them to watch five hours of programming to keep pace with our release schedule).

·         On ABC the shows shared a large percentage of their viewers with each other. Yet, the majority of our viewers are watching one show or the other, not both, and they aren’t viewing the shows when they did before. Part of the reason for choosing between the shows may be that the largest viewing takes place either between 12PM and 1PM (when people generally can only fit one episode during lunch time) or between 5PM and 7PM (when the vast majority of competing shows are a half hour long). We are finding that asking most people to regularly watch more than a half hour per day online seems to be too much.

·         During their ABC runs, viewers watched only 2-3 episodes on average a week and picked up with whichever day’s episode it was. Our viewers seem to primarily start with the first episode and then continue forward episode by episode. Like with primetime serialized dramas as opposed to the traditional slower pacing of daytime, people feel lost if they miss an episode. People are starting from the beginning; the shows are designed for complete viewing from episode one. Yet starting from the beginning with the amount of episodes we are releasing is asking too much for viewers who need to catch up.

The clear conclusion is that while somewhat mixed, these viewing patterns resemble more closely the typical patterns of online viewing rather than how one would watch traditional television. This leads us to believe we are posting too many episodes and making it far too challenging for viewers to keep up. When it comes to online viewing, most of us are just trying to find time to watch series comprised of 13 to 22 episodes a season-so asking viewers to assign time for over 100 episodes per show is a daunting task.

Therefore, we have chosen to revise our scheduling model beginning this Monday, May 20th by introducing two new episodes from OLTL and AMC each week- new episodes of AMC will now run on Mondays and Wednesdays, and fresh episodes of OLTL will post Tuesdays and Thursdays. MORE, our behind the scenes series, will run as a single show on Fridays. This allows us to introduce a new episode of quality television every Monday through Friday and gives the audience a chance to catch up as we continue to build awareness and excitement around these new shows.   Because Hulu agrees with our findings, for the meantime they will keep all of our episodes on Hulu.com for free to give viewers the opportunity to find us and catch up.

We know our most dedicated viewers will be upset as they would probably prefer more shows to less (we personally wish there were more episodes of our favorite shows; we would love 50 episodes a year of Homeland, Mad Men or The Simpsons). We apologize to these viewers and ask them to please understand we are trying to ensure our shows succeed and not meet the fate they experienced previously. We need to devise a model that works for all viewers and follows how they want, and are actually watching, online. When it comes to online, as with all new technology, it’s adapt or fail.  We feel fortunate to be an online company and to have such an opportunity to adapt. Of course, we will continue to evaluate all the data that comes in and will be vigilant about revising our strategy as needed.

We want to be clear that this will in no way impact our feverish pace of production - we will be filming new episodes through mid-June, continue editing throughout July and until we go back into production in August. It’s a frenetic schedule but all of us are up for the challenge and excited to continue to deliver great shows.

As a new venture we felt obligated to address the needs of our viewers head on and to make adjustments that we think will work for our viewers. And as always, we thank you for your continued support and encouragement.

Sincerely

Rich Frank and Jeff Kwatinetz

Okay, I am sure this is about to cause pandelirium (When pandemonium meets delirium) here in the DC comments and across the interwebs, but this time around I am going to wait before I rush to judgement. PP managed to get these soaps back on the air — when many thought it was impossible. If they have to tinker with things a bit, I am not gonna start dousing them with haterade.

I've enjoyed the relaunches of both soaps, for the most part, and will continue to support them as they find their way. I'm sure when Mama Irna Phillips took The Guiding Light from radio to TV there were tons of hiccups. We'll get through this, soap nuts! 


Comments

podcastjunkie's picture
Member since:
29 December 2007
Last activity:
7 weeks 5 days

Also that....new episodes only on certain days model they're going to is going to do nothing but confuse people and that won't help either.

If they must cut then they should just do the easy to understand mon and tues. new episodes release days. Wed...recap shows and then reruns the other days so it'd be easy to keep up with. Yeah, just looked at it again and that alternating stuff is just gonna confuse and irritate people.

Gonna have folks signing on to watch one and get the other and be all upset.....also because of their demos...not as young as other shows as far as
generational loyal fans.

If you have more elderly and senior citizen loyal type of fans giving them other stuff or more stuff to remember to be able to watch new shows isn't helping them out any either.

You may want newer viewers (younger ones yes I know)but until you get them you need your loyal core viewership to be watching to keep it afloat till they arrive (if they ever do) and this ain't helping.

The_Moustache's picture
Member since:
17 June 2009
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3 days 19 hours

When should we expect a re-cancellation announcement for OLTL/AMC??

Scout's picture
Member since:
21 November 2008
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8 weeks 6 days

Everything will be all right, rock-a-bye...

Member since:
14 May 2013
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44 weeks 5 days

I wish that All My Children and One Life To Live would come back on ABC where they belong. Cancel those dreadful shows The Chew and Katie

GaryJr's picture
Member since:
30 March 2009
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3 weeks 4 days

I was just going to say the same thing gslam. LOL. Hysteria is more like it. Everyone clamoring for doom and failure. If I had a chance to get my beloved Santa Barbara back for one hour a month I'd be in seventh heaven. Get a grip people.

Scout's picture
Member since:
21 November 2008
Last activity:
8 weeks 6 days

Well, 5021, I think that's what started the legal fight between PP and ABC: ABC wanted OLTL back and PP said no.

Member since:
22 January 2008
Last activity:
15 min 42 sec

Appleridge, they sent the same press release to all of us. LOL That's just how Deadline chose to paraphrase it.

Member since:
16 April 2013
Last activity:
46 weeks 6 days

It makes sense because I only watch twice a week anyway (if that). I find it hard to locate the current episode on the Hulu interface and wonder if other people have that issue as well.

mfarris70's picture
Member since:
21 December 2012
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4 weeks 3 days

Wow, I didn't think things would change so quickly. I do wonder how they'll establish a following with the reduced schedule.

Member since:
15 July 2009
Last activity:
16 weeks 4 days

Troy,

What I find is the easiest way to use hulu is just go to hulu.com and in the search box, type the name of the show (either All My Children or One Life to Live), then press enter. At the next page, it shows the most recent episode on top and then underneath it, shows all the previous episodes (with the most recent on the right hand side and the previous ones to the left, which you eventually have to scroll left to see the rest).

Member since:
7 January 2008
Last activity:
6 weeks 4 days

People need to calm down! It is unfortunate that we are not getting AMC and OLTL five-days-a-week but that is life. I am thankful that Prospect Park is continuing to move forward with these projects. Everyone needs to remember that this a NEW venture. Like an infant this venture needs to learn how to crawl before it can walk.

gslam's picture
Member since:
22 December 2009
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1 week 3 days

GaryJr wrote:
I was just going to say the same thing gslam. LOL. Hysteria is more like it. Everyone clamoring for doom and failure. If I had a chance to get my beloved Santa Barbara back for one hour a month I'd be in seventh heaven. Get a grip people.

GaryJr is my new bestie. Call me every 15 minutes. Tongue

Sweet_Thing2's picture
Member since:
16 May 2013
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46 weeks 6 days

I think he is so cute like that!

Member since:
5 July 2008
Last activity:
16 hours 7 min

So after OLTL films for 4 weeks Production will halt til for 8 weeks. I wonder if the filming will be altered then for both shows?

MsAgentProvocateur1's picture
Member since:
2 December 2011
Last activity:
24 weeks 4 days

I'm not going to jump to conclusions since I must admit that for me, this new schedule is more manageable for me.

I'm not going to carp about it--it is what it is.

If I found out that someone was bringing back the good ATWT (the 80s style, not the last few years) with many of the vets and longtime characters who weren't on in the end run (e.g. Scott Bryce and Finn Carter, Frank Runyeon), I'd roll with it.

Heck, if I could get that version of ATWT, even with pared down cast, I'd take a weekly series!

We'll see how it goes...

Member since:
16 February 2013
Last activity:
3 hours 11 min

Funny, I mentioned to a friend this morning that AMC shows had already cut down from 27 minutes to 24 minutes. Now I know why. I'm not trying to be a naysayer but this does not come across as the move made by a company finding success with a new product. This sounds more like someone trying to keep the ship afloat while cutting losses, and if that is true the end won't be far off.

Member since:
11 September 2008
Last activity:
4 days 18 hours

This is not a surprise, the shows are terrible written and produced. The set (except for Llanfair) look cheap as hell and the writing is horrible. AMC feels like a completely different show with dialogue from the 60's. OLTL is little better but all the nonsense with the club and the plot holes in the Victor/Todd story its just not worth watching. I'm sure in a few months they will be cutting them to one episode and soon after that they will be canceled. They should have just left these shows dead and burried with the fond memories we had of them.

Meanwhile I will continue to watch my new favorite soap Coronation Street on Hulu.

gslam's picture
Member since:
22 December 2009
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1 week 3 days

Sweet_Thing2 wrote:
That' cuz you guys are just sooooo above everybody else.

DING! Smile

Member since:
31 January 2010
Last activity:
2 weeks 2 days

From the beginning, I felt that the Prospect Park people didn't know what they were doing. And that there was no way that an online run of AMC and OLL would generate enough income to keep these shows going long. I wasn't surprised when everything fell through the first time. I'm not surprised that Prospect Park has so quickly decided to reduce the number of new episodes on the air. And I won't be surprised when this whole effort collapses. For those who love AMC, OLL, or both, I'd say: enjoy them while you can.

Member since:
21 January 2013
Last activity:
3 hours 54 min

I will continue to support the shows and not predict gloom and doom. What good does that do anyone? Seriously. Prospect Park did what every other television network failed to do and that is bring back our beloved characters. This is new so please give them a chance to get their footing. Come on fans.

Member since:
22 October 2010
Last activity:
4 days 21 hours

I just came on about 20 minutes ago and took the poll and gave my comment. Then I saw this. I admitted that I disconnected my Roku box and took it back to the store. I am so glad I took that box back. This is a terrible thing for all who had their hopes high. I did and I know how sad Ive been about it. I dont want to talk trashy. I feel sorry for all who loved them and all who are working. I hope all these wonderful stars scatter to the other soaps.

Member since:
20 August 2011
Last activity:
14 weeks 4 days

The writing is on the wall. This is the begining of the end of these shows if PP already doesnt have the funds to sustain the same level of production for four shows.

Member since:
5 July 2008
Last activity:
16 hours 7 min

I bet its not money but the schedule. Its taking longer to produce the episodes then they anticipated

mfarris70's picture
Member since:
21 December 2012
Last activity:
4 weeks 3 days

I can't say I'm surprised by this after all of the hullabaloo just to get the shows on the air. I really want them to succeed but this isn't a good sign. I hope the production staff and writers will put this extra time to good use!

TV Gord's picture
Member since:
18 February 2009
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3 hours 53 sec

If it's not the money and it is the production schedule, then why aren't they changing the production schedule?

"We want to be clear that this will in no way impact our feverish pace of production - we will be filming new episodes through mid-June, continue editing throughout July and until we go back into production in August. It’s a frenetic schedule but all of us are up for the challenge and excited to continue to deliver great shows." --Rich Frank and Jeff Kwatinetz

Member since:
20 August 2011
Last activity:
14 weeks 4 days

appleridge wrote:
I bet its not money but the schedule. Its taking longer to produce the episodes then they anticipated

Its about money. Why would it take longer to produce these half hour shows? and frankly its not like they are the best quality plus they have experience producing hourly primetime shows so they knew what they were dealing with.

Member since:
18 February 2008
Last activity:
46 weeks 6 days

Honestly, their reasoning makes sense. People don't watch shows on the internet the same way they do on TV. I tend to binge watch OLTL on the weekends, and it's certainly not something I could keep up with over the year. Two episodes per week is more manageable, and hopefully will encourage tighter production and writing all around.

PP may very well be in trouble financially (their lawsuit towards ABC reeks of desperation to obtain some quick capital), but this is a pretty reasonable decision.

Member since:
5 July 2008
Last activity:
16 hours 7 min

LisaM wrote:
appleridge wrote:
I bet its not money but the schedule. Its taking longer to produce the episodes then they anticipated

Its about money. Why would it take longer to produce these half hour shows? and frankly its not like they are the best quality plus they have experience producing hourly primetime shows so they knew what they were dealing with.
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BTS folk at the shows have even said via twitter and FB that the pace isnt what they wanted with production. So thats defintley a factor.

Member since:
5 July 2008
Last activity:
16 hours 7 min

giogio wrote:
I just came on about 20 minutes ago and took the poll and gave my comment. Then I saw this. I admitted that I disconnected my Roku box and took it back to the store. I am so glad I took that box back. This is a terrible thing for all who had their hopes high. I did and I know how sad Ive been about it. I dont want to talk trashy. I feel sorry for all who loved them and all who are working. I hope all these wonderful stars scatter to the other soaps.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`
The Shows ARE NOT CANCELLED & Still filming. The sky is not falling Goosey Loosey

Member since:
22 October 2010
Last activity:
4 days 21 hours

One thing about PP. They dont care in what fashion they pull the rug out from under anyone. When they have something to say or do they just do it and they have no mercy about the shock factors involved. And they do shock people. Like if we remember back November 2011, when the day before the actors were leaving ABC and supposely PP was going to take over they emailed them the night before to tell them to clear out their dressing rooms. I think that was on a Tues or Wed. By Friday the studios were gone. Came in with a bulldozer. None of the actors had any idea. They pull no punches. Lets not forget that. People, watch your back. Instead of PP trying to make this new, they should have continued where the shows left off cause all us olden folks would have watched it. And Im not even old but if you must, go ahead. All I can say is, Im glad I got rid of Roku with their commercials.