Prospect Park Cuts New Episodes of All My Children and One Life to Live to Two a Week!






Prospect Park has issued a press release with lots of talk about research and online viewer habits (I will post it below), but to cut to the chase—or chase to the cut—the production company has decided to take new episodes of All My Children and One Life to Live down from four-a-week to two. See full release below:

For close to two years we have been working passionately to bring first run premium content to an online platform with the creation of brand-new versions of the two iconic series, All My Children and One Life To Live. There was no precedent for this effort- we had no history-no barometer for how our fans would respond. We always knew there would quickly be new insights into how audiences would respond to our shows and this new platform, and that our ability to adapt quickly to audience needs would ultimately determine the long-term success of the shows and our mission. This is a new medium, a new time and we have always planned to make changes quickly by listening to you, our fans and customers.

Today it is clear these shows have resonated, as many millions of views have been logged since our April 29th debut, a mere two and a half weeks ago. We’ve consistently been in the top ten shows viewed on Hulu and viewers and critics alike have told us how impressed they are with the quality of both programs. The past two weeks have been invaluable in terms of learning about how you watch and when you watch our shows on this new platform. We have gained enormous insight through our actual viewing data and our research. And our research has revealed the following:

·         In the past these shows had their vast majority of views within the first 24 hours. Instead, our shows are primarily consumed on different days then when they originally air. Primarily, fans have been binge viewing or watching on demand, and as a result, we feel we have been expecting our audience to dedicate what has turned out to be an excessive amount of time to viewing these shows. (As an example, for the substantial audience only watching on the weekends, we are currently asking them to watch five hours of programming to keep pace with our release schedule).

·         On ABC the shows shared a large percentage of their viewers with each other. Yet, the majority of our viewers are watching one show or the other, not both, and they aren’t viewing the shows when they did before. Part of the reason for choosing between the shows may be that the largest viewing takes place either between 12PM and 1PM (when people generally can only fit one episode during lunch time) or between 5PM and 7PM (when the vast majority of competing shows are a half hour long). We are finding that asking most people to regularly watch more than a half hour per day online seems to be too much.

·         During their ABC runs, viewers watched only 2-3 episodes on average a week and picked up with whichever day’s episode it was. Our viewers seem to primarily start with the first episode and then continue forward episode by episode. Like with primetime serialized dramas as opposed to the traditional slower pacing of daytime, people feel lost if they miss an episode. People are starting from the beginning; the shows are designed for complete viewing from episode one. Yet starting from the beginning with the amount of episodes we are releasing is asking too much for viewers who need to catch up.

The clear conclusion is that while somewhat mixed, these viewing patterns resemble more closely the typical patterns of online viewing rather than how one would watch traditional television. This leads us to believe we are posting too many episodes and making it far too challenging for viewers to keep up. When it comes to online viewing, most of us are just trying to find time to watch series comprised of 13 to 22 episodes a season-so asking viewers to assign time for over 100 episodes per show is a daunting task.

Therefore, we have chosen to revise our scheduling model beginning this Monday, May 20th by introducing two new episodes from OLTL and AMC each week- new episodes of AMC will now run on Mondays and Wednesdays, and fresh episodes of OLTL will post Tuesdays and Thursdays. MORE, our behind the scenes series, will run as a single show on Fridays. This allows us to introduce a new episode of quality television every Monday through Friday and gives the audience a chance to catch up as we continue to build awareness and excitement around these new shows.   Because Hulu agrees with our findings, for the meantime they will keep all of our episodes on Hulu.com for free to give viewers the opportunity to find us and catch up.

We know our most dedicated viewers will be upset as they would probably prefer more shows to less (we personally wish there were more episodes of our favorite shows; we would love 50 episodes a year of Homeland, Mad Men or The Simpsons). We apologize to these viewers and ask them to please understand we are trying to ensure our shows succeed and not meet the fate they experienced previously. We need to devise a model that works for all viewers and follows how they want, and are actually watching, online. When it comes to online, as with all new technology, it’s adapt or fail.  We feel fortunate to be an online company and to have such an opportunity to adapt. Of course, we will continue to evaluate all the data that comes in and will be vigilant about revising our strategy as needed.

We want to be clear that this will in no way impact our feverish pace of production - we will be filming new episodes through mid-June, continue editing throughout July and until we go back into production in August. It’s a frenetic schedule but all of us are up for the challenge and excited to continue to deliver great shows.

As a new venture we felt obligated to address the needs of our viewers head on and to make adjustments that we think will work for our viewers. And as always, we thank you for your continued support and encouragement.

Sincerely

Rich Frank and Jeff Kwatinetz

Okay, I am sure this is about to cause pandelirium (When pandemonium meets delirium) here in the DC comments and across the interwebs, but this time around I am going to wait before I rush to judgement. PP managed to get these soaps back on the air — when many thought it was impossible. If they have to tinker with things a bit, I am not gonna start dousing them with haterade.

I've enjoyed the relaunches of both soaps, for the most part, and will continue to support them as they find their way. I'm sure when Mama Irna Phillips took The Guiding Light from radio to TV there were tons of hiccups. We'll get through this, soap nuts! 


Comments

Member since:
5 July 2008
Last activity:
22 hours 30 min

No one has blinders TV Gord maybe you should take your judgments based on 2nd hand info and come with an open mind. If you can.

TV Gord's picture
Member since:
18 February 2009
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5 hours 20 min

Nice try, appleridge. If your mind was open to it, you'd be checking out more about this guy, but everything's peachy-keen, hunky-dory. That's fine. Enjoy. Later. (It's a long weekend here, it's gorgeous here, and I am out.) Smile

Member since:
20 September 2012
Last activity:
45 weeks 6 days

OK....I have taken a day to reflect on the situation and have looked at it with emotion removed. What Prospect Park is doing DOES MAKE SENSE. At first I too was doom and gloom about the whole thing. Today, however, I can see why the number of shows are being cut back. right now, I have the time to tune in everyday, soon I will not. I will be lucky if I can sit down every other day. I also work on the weekends as well as have other commitments which will not allow me to sit and binge watch up to 5 hrs of shows at one time. The PP people know that viewers are finicky and if they feel that it is too big of a hassle to have to watch so many episodes just to keep up, they will just give up and move onto something else, and the shows will go away. They are not trying to "trick" us. I believe Rich and Frank are fully committed to this, or they wouldn't have fought so long to make it happen. The cast and crew are still, for now, keeping to the same production schedule. Cutting the number of shows per week will allow the shows at least over a year's worth of run, giving them the chance to build an audience. The reason the shows will fail is if all of the people on all of the boards easily give up a show they claim to "love" and stop watching because they want 5 shows a week instead of 2. This makes no sense at all. We all fought to get these shows back...don't let them die again because they are not available like "the old days". We are entering a new era,change is inevitable if we want to prosper. Two shows a week are better than nothing. Let's support these shows while we can!

Member since:
17 May 2013
Last activity:
47 weeks 14 hours

I'll keep watching but I'm wary. One of the things I love about serialized daytime drama is that there is a lot of it. When you're filling that much time (on TV 5 hours a week, before on Hulu 2 hours) you have time for character moments and remembrances and things that don't drive the plot but give you glimpses into character lives. You can take the time to have the scene of Nora and Destiny (which doesn't really move the plot but was great character building for the two) because you have a lot of time to move the plot along during the week. If that is cut down then I'm afraid that I'll get bored when the plot doesn't move along fast enough. It's one thing to sit through a storyline or characters I may not love (whatever is going on at Shelter) when I know that I'll get plenty of my stuff coming along. I just think that it will be impossible to keep the momentum of daytime storytelling at that pace.

Member since:
5 July 2008
Last activity:
22 hours 30 min

Really i dont care if Rich & Frank are hard to deal with. As long as they give me good shows & the actors & crew are happy, I am good. Entertainment is a tough business. One must be tough or you get stepped on.

Gloria Monty for example who saved GH in 1978 gave us great shows but was a real pain to work for.

Also this is a new venture so there are gonna be bumps the first year. Its expected.

Sweet_Thing2's picture
Member since:
16 May 2013
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47 weeks 2 days

Look Kate, just because you don't like what someone says doesn't give you the right to label them anything. The forum is to express opinion and converse not bash and shame people for what they feel. If you don't like something somebody is saying, don't read, listen or watch. If you expect everyone to censor themselves for you or anybody else you are basically adding to what is now just the smoke and mirrors game the press plays with the public.

I respect your opinions whatever they are, try respecting others and just leave them be. It doesn't affect you.

Member since:
17 May 2013
Last activity:
27 weeks 2 days

Thanks Again, appleridge - and katehhoward! I have been a fan of One Life to Live for over 30 years and want to see them and All My Kids succeed!

Member since:
14 December 2008
Last activity:
19 weeks 5 days

I really feel like this is a raw deal espically for the actors and crew who work so hard. I watch both shows and do my best to keep up with both. I really feel like it would be a better bussiness model to keep all the episodes of both shows up for a couple weeks on Hulu. People have always watched soaps in different ways. I have a grandmother who used to work sll week and would marathon the episodes on the weekends. This was in the '80's long before most people did that.
However if most people are fine with this, I won't complain. I'll still support them both.

liason4real's picture
Member since:
10 May 2008
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18 hours 4 min

I will give PP mad props for at least getting AMC and OLTL back online and see what happens down the road. I had never seen such promotion for any day time soap opera in a very long time. For what ever reason, we still have soap fans refusing to watch their soaps because their not on TV.

Member since:
17 May 2013
Last activity:
48 weeks 23 hours

I am so disappointed in your decision to reduce episodes of All My Children and One Life to Live. I am a viewer who has watched both shows for over 25 years. However, I know that many of my friends watch only one show or the other. You have been doing a great job with the show, which almost makes up for the episodes being only 1/2 hour each, but now you are offering up as a solution, two shows per week of each soap. Are we the audience/supporters so ignorant that we don't realize that you have turned the soap opera into a mere one hour show, once per week?? The fans watched 5 hour shows, five days a week and now we're to get an hour. I am dropping my Hulu account. So sad. This is a bait and switch and I don't want to get involved with the show, as the demise of the program is apparent. Nope, won't do it. Once scorned, twice shy....I'm not getting my heart broken again!!! One show a week is not a "soap opera".

Member since:
5 July 2008
Last activity:
22 hours 30 min

so 110 episodes of each show this year is not enough. Well You could have NONE
You know if this succeeds the episode order could increase. The sky is far from falling.

katehhoward's picture
Member since:
11 January 2012
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1 day 53 min

Sweet_Thing2 wrote:
Look Kate, just because you don't like what someone says doesn't give you the right to label them anything. The forum is to express opinion and converse not bash and shame people for what they feel. If you don't like something somebody is saying, don't read, listen or watch. If you expect everyone to censor themselves for you or anybody else you are basically adding to what is now just the smoke and mirrors game the press plays with the public.

I respect your opinions whatever they are, try respecting others and just leave them be. It doesn't affect you.

Oh, hell no you did not come at me like that! First off Stupid, oops I mean Sweet_Thing you posted a vile statement in regards to Felix on another post on DC. It was the most ignorant comment I have ever had the misfortune of reading and viewing.

Now in regards to my own opinions. I do believe that some individuals should pipe down. They are not real fans and their opinions do not count. Some people can not comprehend the business aspect of the industry. They want more of this and less of that and simply do not understand that there is more to producing these shows than just talking and wishing. I have been a soap viewer since I was 8 years old my dear, I have some idea of whats going on and although I am not a Jamie or Jillian I do know some things. I will not apologize for some of the things I have uttered simply because they are fact, and I suggest you get use to it!

Member since:
4 May 2009
Last activity:
2 days 28 min

I knew these shows were doomed the minute they started hiring the same old writers and producers that already ran the shows into the ground once.

Member since:
22 October 2010
Last activity:
1 day 21 hours

Im with Gord, The reality is, they have been reduced to 2 episodes a week per show, after only airing 12 episodes. All you cheerleaders need to tell us why that is good news. Someone mentioned we should be supportive because people need these jobs to eat, and I agree, I dont want to see anyone lose their jobs. But this is now fans/viewers faults. The sky is falling. Me is Loosey Goosey.

J Bernard Jones's picture
Member since:
9 September 2008
Last activity:
18 hours 8 min

They are attempting to scam the viewers with their spin that they call a press release. Why not come out and say, "We are very dedicated to this project, but the numbers are not adding up. We had to regroup and realized that airing 2 hours of content a week is more feasible for us so that we may continue to bring you your shows." Or something like that.

Um, that's what the press release said.

nysam's picture
Member since:
28 October 2008
Last activity:
58 min 31 sec

Gord and I often disagree, but he is right on this one. I posted on DC months ago about Kwatinetz's past at the Firm and how he ran the company into the ground.

With shows just airing twice a week there is no need to even have the size casts that AMC & OLTL curently have. Half hour sopas traditionally have 20 core characters and hours have 30 to 40. With only 1 hour of AMC & OLTL a week there isn't going to be enough time to feature the size cast these soaps currently have.

Also, the momentum of storytelling that has driven soaps for years is now gone. There won't be the urgency to tune in tomorrow.

RIP AMC & OLTL.

Member since:
22 October 2010
Last activity:
1 day 21 hours

NYSAM - better watch it. On Sunday, there was a poll for best soaps, where we both commented and you and I got slammed by someone for not being too happy with the soaps. Dont remember who it was but I was waiting for you to see it. It was vomitizing. Laughing out loud

Member since:
20 September 2012
Last activity:
45 weeks 6 days

The demise of the program is definitely assured if fans stop watching. I can't understand why people are reacting like this. the shows are not being cancelled, they are just cutting back on the days they are being aired. this is a new format that is being tried out. It will evolve and change. If Hulu and PP discover that more people are watching and keeping up, more episodes may air during the week. If people keep tuning out due to anger, it will be "the fans" who have killed the shows and no one else.

nysam's picture
Member since:
28 October 2008
Last activity:
58 min 31 sec

Hi Giogio Smile

Not afraid of people attacking me especially when they are lemmings.

I have stated my concerns for months about the re-launch. I'm sorry to say I was right. I wish the shows had succeeded, but Prospect Park assured their failure by hiring the same "creative" people behind the scenes who got them canceled in the first place.

Time to start the weekend!

Kristismom's picture
Member since:
6 January 2010
Last activity:
40 weeks 2 days

NORN23 wrote:
If they simply said, "Look, we are a small crew, doing this on a wing & a prayer, and this pace is unsustainable."
I think we would all have their back.

But this spin is bullshit, and I'm worried about them using Debbie Morgan, Jill Larson & Cady McClain as spokespeople... That doesn't feel right, to throw them out in front to defend PP.

THAT'S EXACTLY WHAT I'M SAYING!!!!

RealityCheck 33's picture
Member since:
13 February 2010
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15 hours 9 min

This time next year, there will be no OLTL or AMC. PP will pull the plug on them. Enjoy them while they're here.

katehhoward's picture
Member since:
11 January 2012
Last activity:
1 day 53 min

Who are you? You have not been posting in months and all of a sudden your bashing these shows. If you do not like them that is your right but stop putting negativity out.

Sweet_Thing2's picture
Member since:
16 May 2013
Last activity:
47 weeks 2 days

katehhoward][quote=Sweet_Thing2 wrote:
Look Kate, just because you don't like what someone says doesn't give you the right to label them anything. The forum is to express opinion and converse not bash and shame people for what they feel. If you don't like something somebody is saying, don't read, listen or watch. If you expect everyone to censor themselves for you or anybody else you are basically adding to what is now just the smoke and mirrors game the press plays with the public.

Well then just get used to my vile statements missy. Because you are gross and I hate your hair in the picture you use you big dummy. And I said nothing offensive about Felix I just asked a question and because everyone wants to be so politically correct these days it got taken down. I have nothing against gays or Felix so you just stop with your hateful assumptions.

Sweet_Thing2's picture
Member since:
16 May 2013
Last activity:
47 weeks 2 days

eat me kate

Kristismom's picture
Member since:
6 January 2010
Last activity:
40 weeks 2 days

WOW. A really intelligent conversation.

Member since:
21 January 2013
Last activity:
4 hours 9 min

RealityCheck 33 wrote:
This time next year, there will be no OLTL or AMC. PP will pull the plug on them. Enjoy them while they're here.

I will. And I'm not alone.

Member since:
29 February 2012
Last activity:
47 weeks 5 days

I don't think PP is being completely honest. I do think they are cutting back because the money isn't there. But I also think they didn't anticipate the amount of work. They did say how many of the staff was at the studio up to 4 am. An online network can't produce the amount of content that a network show can because they have a smaller staff.

As far as so-called fans, I am embarrassed by the number of people that are wishing for the show to go away, or are saying they aren't going to watch anymore. While I am not happy at the reduction, I am glad the shows are on to begin with. I do think the twice a week storytelling might change the flow of the show, but I will continue to watch. We don't know if this reduction will make the show look bad.

And they did say there will be 110 episodes a year. That is a lot. Most prime-time shows don't have that many episodes in their entire series run. Lets put this in perspective people!! If this show fails, it will because of the fans, not Prospect Park.

Forever21's picture
Member since:
22 April 2011
Last activity:
23 weeks 1 day

TV Gord and NYSam I agree with everything you have both posted.

katehhoward wrote:
Who are you? You have not been posting in months and all of a sudden your bashing these shows. If you do not like them that is your right but stop putting negativity out.

And who the hell are you? Did Luke &Co change the rules of this site so that only those who think PP cutting back the shows is a good idea should be able to post? If she/he doesnt like what is going on they have a right to post it here. So what if some people havent been posting in months? and grow the hell up with this is putting the negativity out there bs. If you want to bury your head in the sand and believe all is good in PP land then fine but let others post their own feelings about the situation without you personally attacking or them or trying to stop them from expressing their views.

Member since:
5 July 2008
Last activity:
22 hours 30 min

According to Nelson Branco's SU issue 70

@AllMyChildren & @OneLifeToLive cost 80,000 an episode to produce. Actors are paid a weekly rate.

I understand the reason for the episode reduction/airing change more now. 80,000 per episode is the cost and actors are paid weekly. Well they have been pulling 18 hr days plus that shhould make PP have to pay actors at least time and half on those days. So they are probably spending more than they thought. So the episode order was reduced and 2 days airing so the episodes stretch over a longer period of time. Giving the shows more time to find an audience

Member since:
5 July 2008
Last activity:
22 hours 30 min

From the @AllMyChildren Facebook but also applies to @OneLifeToLive as well:

Hey When the demand grows for more episodes we have the ability to readjust quickly. The demand of episodes is measured by viewership of each episode. Hope this helps.