Days of Our Lives Posts IMPRESSIVE Demo Spikes Over This Time Last Year!


Days of Our Lives has a reason to celebrate as we head into the summer months. The soap jumped 14 percent among women 18-34, 32 percent among W18-49 and an even better 34 percent among women 25-54 over the same time period last year, NBC announced in a press release.


"Days" equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). "Days" also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, "Days'" 2.513 million persons for the week was the show's biggest overall audience since the week of March 4-8 (2.563 million).

Read the entire press release after the jump!

UNIVERSAL CITY, Calif. – May 31, 2013 – “Days Of Our Lives” has equaled its biggest women 18-49 audience in 18 months and set an 11-week high in total viewers, according to “live plus same day” viewing figures for the week of May 20-24 from Nielsen Media Research.

For the week, "Days Of Our Lives" averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race.

"Days" equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). "Days" also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, "Days'" 2.513 million persons for the week was the show's biggest overall audience since the week of March 4-8 (2.563 million).

For the week versus the same week last year, "Days Of Our Lives" was up 14 percent in the women 18-34 race (200,000 vs. 175,000), up 32 percent in the women 18-49 demographic (634,000 vs. 480,000), up 34 percent in the women 25-54 race (788,000 vs. 590,000) and up 10 percent in total viewers (2.513 million vs. 2.294 million).

For the second quarter to date, "Days of our Lives" is up 3 percent in the women 18-49 category (632,000 vs. 611,000), up 8 percent in the women 25-54 demo (807,000 vs. 748,000) and up 3 percent in total viewers (2.6 million vs. 2.5 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

17 Responses

  1. Profile photo of RealityCheck 33
    RealityCheck 33

    DAYS has been on fire and rocking’! ED’s Kristen has brought a lot of eyeballs from Y&R and delivered a terrific performance. BB’s Nick is also outstanding! These folks deserve the love.

  2. Profile photo of pferrando
    pferrando

    I did tune in today to watch Eileen. Although her scenes with Brady (?)…who is uber hot, was the only thing I was interested in.

    I don’t want to be negative, but how many times has Stefano come back from the dead now?

    But, the show looks good, and I am glad that it’s up. NBC needs something to get behind, and this should be it!

  3. Profile photo of SoapArmageddon
    SoapArmageddon

    pferrando, the most shocking part of Stefano’s death storylines is that every time he “dies”, the people of Salem actually believe it. :bigsmile:

    I do love Joe Mascolo though. The man is 84 years old and still giving it his all.

  4. Profile photo of pferrando
    pferrando

    I don’t even remember his first time on the show, but I was watching it then.

    I just remember seeing the covers of the soap magazines every time he “died” and then when he came back. Viewers used to criticize the different incarnations of Sheila on YR/BB, but those pale in comparison, I believe.

  5. Profile photo of ChrisGa
    ChrisGa

    Yeah, I can’t say enough good things about DAYS of late. All I can say is if you’re not watching, you should definitely give it a try. It is indeed the best soap going right now.

  6. Profile photo of ryder
    ryder

    Days is doing well right now, hope they find something fun to do involving Will in a bed other than being a coma….LOL

    Eileen Davidson is awesome, maybe she’ll influence the producers to hire her BFF Michelle Stafford…..THAT would be amazing.

  7. Profile photo of ryder
    ryder

    Given the way things are going at Y&R and that Lauren was finally put on contract again, I wouldn’t be surprised if Sheila came back again, well,I’d be a little surprised but not in a good way

  8. Profile photo of david46208
    david46208

    @everyone: Do not her Michelle Stafford at Days, she and the Scientology mafia will blackball the cast members. :P

    But I like the ratings serge. Eileen has been doing it right about now!

  9. Profile photo of bishbay
    bishbay

    Stafford is/was my favorite on Y&R (though I have to try to tune out her regrettable involvement in that horrible cult as well as all of the rumors about her cliquishness and power plays BTS). I can see her on GH before Days, though I can can’t put my finger on why I feel that way.

  10. Profile photo of pferrando
    pferrando

    Jamey…the difference is the audience knew Vic was still alive. Days wrote him off, and then he reappears. Not really the same when the character is off screen for LONG periods.

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