Just How Well Are All My Children and One Life to Live Doing on OWN?





Is OWN's summer fling with soap operas One Life to Live and All My Children paying off for the cabler? Marc Berman's website TV Media Insights, has published a breakdown of the soaps first week of Nielsen ratings on Oprah Winfrey's Discovery-backed channel.  Here are the AMC and OLTL numbers for Monday, July 15. An asterisk indicates it was a new episode for the channel:

ALL MY CHILDREN

* Mon July 15 12:30PM 0.1 HH, 144,000 total viewers
* Mon July 15 12:30PM 0.0 HH, 154,000 total viewers
* Mon July 15 1:00PM 0.1 HH, 152,000 total viewers
Mon July 15 1:30PM 0.1 HH, 129,000 total viewers

ONE LIFE TO LIVE

* Mon July 15 2:00PM 0.1 HH, 123,000 total viewers
* Mon July 15 2:30PM 0.1 HH, 102,000 total viewers
* Mon July 15 3:00PM 0.1 HH, 103,000 total viewers
Mon July 15 3:30PM 0.1 HH, 66,000 total viewers


The previous week, OWN was averaging 84,800 total viewers in its 12-2 pm block. During 3-4 pm timeslot, the cabler had been boasting 145,200 pairs of eyeballs.  For the full ratings report, click here!

21 Responses

  1. Avatar of pferrando
    pferrando

    I don’t think these ratings are bad, since many people have already watched these eps online.

    I want to know how many actual viewers are watching new eps online. That’s the gauge.

  2. Avatar of Ryan-Scott
    Ryan-Scott

    I had this afternoon off to go to a doc appt and came home and watched today. I had seen them before but I don’t care. Seeing life continue in Pine Valley and Llanview on tv is just too good!

  3. Avatar of THEBEST
    THEBEST

    So, are the ratings added up since its the first-run & 3 encores? Like, does AMC’s ratings add up to 579,000 viewers since its the same episode?

  4. Avatar of TV Gord
    TV Gord

    These numbers are pathetic, but not surprising. This will give OWN all the ammo it needs to say, ‘hey, it was just one of those summer things, see you around sometime’.

    If Prospect Park had any balls, they’d release their numbers, too.

  5. Avatar of KeriChandler26
    KeriChandler26

    Not sure if these numbers truly represent how well AMC and OLTL are being received. OWN is an upper tier channel that a lot of people don’t have and don’t really clamor to. The shows weren’t advertised well, and they’re repeats. Those who are truly invested in the show watch online and if they feel like rewatching an episode, they’ll look to Hulu.

    I wish we had the online numbers to get a more honest idea.

  6. Avatar of pumpkin
    pumpkin

    I don’t get OWN. A few months ago I went back to basic and I use hulu plus and netflix. Prefer it. I didn’t know if I would miss my other channels. I don’t.

    I continue to stream the current amc/oltl epys online. I think the shows are quality and I am thrilled they are slowing the production to maintain quality and also attract and keep actors.

    I stream on my flatscreen tv. Working great.

    In my area the cable company has offer of internet and cable at pretty good price.

    It still might bring in more online viewers who want to continue watching.

  7. Avatar of soapjunkie88
    soapjunkie88

    0.0 in households is never a good sign. No matter how often these episodes have aired.

    My understanding was that they showed three original episodes and one repeat.

    Anyway I agree that to really give them a chance OWN could have aired them in primetime.
    I think that both could easily stand up to OWN’s Tyler Perry soap.

    Btw, I’m not so sure that many people have seen the episodes before airing on OWN. While online streaming is a growing market, it’s not a major one.
    I even would go that far that almost as many people who now watched the premiere on OWN have seen the episode online.

  8. Avatar of brettyboy
    brettyboy

    These figures don’t look that great, but we really need to take a few things into account when analysing these figures:

    1 A lot of people do not get OWN

    2 The episodes are shown several times so we need to add up the ratings for each screening to get a true picture (I don’t know why they show them so many times)

    3 Even before the first screening on OWN, they are in essence re-runs, as most fans have already watched them online. As loyal as some people want to be, not every one has time to watch episodes they’ve already seen.

    I’d be very interested in seeing what the figures would be like if OWN aired them before HULU.

  9. Avatar of brettyboy
    brettyboy

    Each individual episode is shown a few times a week, so when you add up ALL the viewings of a single episode together, you get the following picture:
    AMC:
    Episode #1- 222,000 viewers (two airings)
    Episode #2- 309,000 viewers (three airings)
    Episode #3- 490,000 viewers (five airings)
    Episode #4- 327,000 viewers (five airings)
    Episode #5- 159,000 viewers (three airings)
    Episode #6- 200,000 viewers (two airings)
    OLTL:
    Episode #1- 173,000 viewers (two airings)
    Episode #2- 182,000 viewers (three airings)
    Episode #3- 334,000 viewers (five airings)
    Episode #4- 301,000 viewers (five airings)
    Episode #5- 271,000 viewers (three airings)
    Episode #6- 194,000 viewers (two airings)

  10. Avatar of aveRex
    aveRex

    I watch ONE LIFE on iTunes through the subscription pass. I also have a HULU Plus subscription just because of the soaps but I don’t ever watch it on there. I prefer commercial free viewing so iTunes works best for me. I’d love for all of the soaps to offer that option. You’re paying 20 bucks per month to view the shows commercial free.

  11. Avatar of Jon
    Jon

    I started watching with episode 3. Caught up later with episodes 1 & 2. I hadn’t watched online before (I hate watching anything of length on the computer) so it’s all new to me. I DVR the episode and watch at night. I am underwhelmed with the stories so far (8 episodes in) and with some of the recasts and newbies, but I’ll stick with it as long as it’s on OWN, a channel I’d never been interested in before. It’s nice seeing some of the characters again.

  12. Avatar of RoseVioletDaisy
    RoseVioletDaisy

    [quote=brettyboy]These figures don’t look that great, but we really need to take a few things into account when analysing these figures:
    1 A lot of people do not get OWN [/quote]

    More than 80 million homes do get it. It’s market saturation is only a bit lower than Bravo, Lifetime, and Hallmark and much higher than most expanded cable channels. The vast majority of people who don’t get it could get it if they wanted it since OWN is available on every satellite and cable outlet nationwide. Availability is a nonissue.

    [quote=brettyboy]2 The episodes are shown several times so we need to add up the ratings for each screening to get a true picture (I don’t know why they show them so many times)[/quote]

    They do tabulate aggregated numbers. This is standard practice for every cable show that airs numerous times. They tabulate both the rating for the premiere airing on the primary outlet and all airings across all platforms and times. Both numbers are important, although the aggregate number is more important in cable than the premiere number, which is the most important on a broadcast network.

    [quote=brettyboy]3 Even before the first screening on OWN, they are in essence re-runs, as most fans have already watched them online. As loyal as some people want to be, not every one has time to watch episodes they’ve already seen. [/quote]

    True but I sense that OWN is going after the audience that never saw the shows online and those who didn’t even know they were still being made because they have no online presence, generally an older audience.

    [quote=brettyboy]I’d be very interested in seeing what the figures would be like if OWN aired them before HULU.[/quote]

    I honestly don’t think it would make much difference. The only thing that might help is a broader advertising campaign focused on potential viewers who never go online. Say, a few commercials during The Chew and GH to let former viewers know that new episodes are being made and where to find them. Other than that, people who care enough to watch, are already doing so. Most former viewers have broken the habit and gotten over the loss by now, that’s going to be both shows biggest struggle in growing their audience.

  13. Avatar of tazmaniak
    tazmaniak

    [quote=TV Gord]If Prospect Park had any balls, they’d release their numbers, too.[/quote]
    It doesn’t really have anything to do with whether or not Prospect Park has balls. It’s a policy of streaming sites like Netflix, Hulu and Amazon to not release those numbers. Even if PP wanted to they couldn’t because they would be breaking policy.

    This is also true for all digital entertainment. iTunes (music/TV/movies) and Comixology (comic books) never make their download numbers public. They’ll all give you a weekly or daily ranking of how well everything is performing, but they’ll never tell you how much they’re actually selling.

    The reason we’re aware of TV ratings is because they’re tallied by a third party (Nielsen) and they release the figures to the public. That’s not so for these services. They tally their own views and downloads and don’t feel the need to share them with the public.

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