HomeTVAll My ChildrenDeidre Hall RIPS Ex-ABC Daytime Exec Brian Frons: “Not Very Knowledgeable About What He Was Doing” Jamey Giddens July 24, 2013 21 Comments Even actresses on other networks don't miss the chance to take pot shots at disgraced, former ABC Daytime Chief Brian Frons! In an interview with the Chattanooga Times Free Press, Days of Our Lives' leading lady Deidre Hall had this to say about the future of soaps — and one of the men responsible for almost snuffing the genre out: The two ABC shows, "All My Children" and "One Life to Live," were canceled by a man who was not very knowledgeable about what he was doing. He thought it would be cheaper to do a game show or reality show. It isn't about budgets. Women have been watching these shows for so many generations they are invested. They've shared them with their grandparents and grandchildren. It's their touchstone, it's their family. The reason we are their family is because we've been there for viewers almost 50 years. We were there when they came home from school and Grandma was in the kitchen with our show on, when they went off to college and had something in common with their roommates watching the show. We are there when people go into rest homes, on holidays when nobody comes to the table. We know our audience really loves us. We're family. The ABC executive, who is now gone, didn't get that. We're never going off the air. There will always be a wonderful place for soap operas. You tell 'em, Doc! The ageless Hall will be appearing this Saturday, July 27 at "She: An Expo For Women" at the Chattanooga Convention Center. For more information, click here. 21 Responses Ryan-Scott July 24, 2013 You tell them girl! :beer: Log in to Reply giogio July 24, 2013 you go girl!! Log in to Reply nysam July 24, 2013 Frons was not good at his job. I won’t argue that. What I will say is that it irks me that people criticize when it is too late. Where was Hall, Lucci, Slezak et. al. when the shows were on and their united voices could make a difference. Dee does realize that Frons wasn’t alone in his killing ABC Daytime. His boss, Anne Sweeney was ultimately responsible and allowed Frons to take the fall for it. Where has Dee been for the past 10 years when DAYS has sucked? She should be calling out her own show and own network as well. Log in to Reply SoapArmageddon July 24, 2013 [quote=nysam]…Where has Dee been for the past 10 years when DAYS has sucked? She should be calling out her own show and own network as well.[/quote] I guess it’s all in the eye of the beholder because, just like any other show IMO, Days’ fortunes have been up and down. It has not had 10 years of uninterrupted suckage. And maybe Hall, Lucci, Slezak, et al were just like the rest of us in naively trusting that no matter how bad things got, the network execs would never actually DARE to get rid of shows that had been American institutions for half a century. Log in to Reply RCLGuard July 24, 2013 I love that woman. What a true diva. Log in to Reply aquaman July 24, 2013 enjoy this… I wrote/sang it for the the OLTL folks after they were cancelled at a fundraiser! LOL http://youtu.be/nn9AbC7EzOU Log in to Reply pumpkin July 24, 2013 Hate to admit it but right now AMC/OLTL are much better. I think being online has made the two shows better. Also slowing down of production a bit. Much more quality. I will admit I have lost my patience with the last four shows. Crazy storylines and changing history. Throwing couples together without reason. I could go on and on. So far the two online are doing a better job. So far so good. Real life stories. I want these writers/producers to stay. I like the two that went to GH from oltl but, now, I want them to stay at GH. OLTL is doing fine. The last four soaps need to take heed and stick to real life stories. I don’t know what the answer is as far as slowing production to up the quality. There is definitely more quality on the online soaps. The sets, etc., clothing etc are awesome. Log in to Reply LaDivaYR July 25, 2013 Sit down and listen, bitches, a LEGENDARY DIVA is speaking the *truth* about the so-called “executives” at the networks. Deidre Hall is pure class, talent and professionalism. I bow before you, QUEEN! Log in to Reply pferrando July 25, 2013 Good for her. It’s an unpopular opinion. But AMC was pretty much dead by the time it was cancelled. OLTL was on an uptick and should never have been cancelled, at least at that time. Log in to Reply TV Gord July 25, 2013 “It isn’t about budgets”…riiiight. I guess soaps are a community service, not a business. She’s as delusional as many of the fans. I’m surprised she would say, “We’re never going off the air.” I hope those words don’t come back to haunt her. Log in to Reply Cyberologist July 25, 2013 OLTL was in a sewer and bottom of the totem pole, as for ratings, Until around the time they came up on the chopping block many fans rallied around them to help try to save the show the show. Not many head of an entire division was as involved as Brian Frons was…as so far as changing dialog, scripts and such you’d think he’d have more to do. So yes I fault a large part on his finagling and refusal to stay out of it; but ITA he didn’t know what he was doing. He played favorites and publicly stated them alienating his customers not smart for a business man. Log in to Reply isiola July 25, 2013 She nailed it with her comments..tradition is part of soaps..I still remember coming home for lunch and hearing the. Music from SEARCH FOR TOMORROW…the memories are priceless,,,this genre will not go oiut quietly..soaps are comforting yet they deal with many issues and offer a unique perspective to problem solving…they aren’t going anywhere!!! Log in to Reply DanielAvery July 25, 2013 When she said “we’re never going off the air,” I think she meant soap operas in general would never go off the air–not just the show she is on. Log in to Reply bishbay July 25, 2013 As has been written quite a bit in a lot of places, soaps are in the DNA of just about every primetime show. Even procedurals are getting a bit soapy recently, with workplace romance and such relatively commonplace. Hall is absolutely right that soaps aren’t going away–in some ways they’re more prevalent than ever. But daytime soaps, five times per week, are my first love and I really hope they stick around. They’re something special. Log in to Reply thecourt99 July 25, 2013 I am with TV Gord. It absolutely IS about budgets. It isn’t about profit…it is about MORE profits. This is a business, and they felt they could make more money with a game show. It didn’t come out of the blue. CBS was touting how much money they saved and were making by the cancellations of ATWT and GL. That being said, I still believe that the only thing that saved GH was the fact that the replacement shows did worse. CBS had 2 hours to fill, and they revived an old game show with one of them. They gambled on The Talk, and they waited it out, and they are just now seeing a pay off. ABC execs aren’t that patient…and..the replacements were sucky. Log in to Reply 1titanman July 25, 2013 Dedire has spoken the truth, and Frons is like every business/suit from Hollywood to any business organzation “Let find a way to do it cheaper” That every businessman’s montra- cheaper is better Eric Braeden said it before that many of these new executives are from business schools and they all see what they learned in college. None of them are old school executives that cared about the craft, the actors, and the audience. It all about the bottom line, and how much more $$$$ we can squezze- I hope Dedire shared those same words to Ken Corday as well- Ken never seems to be hands on like some of those Bells at CBS….. Log in to Reply TomZulawski July 25, 2013 The soaps were not properly managed. The destruction of these shows was intentional. If Frons replaced the soaps with a show he developed, he stood to make buckets of money for as long as they stayed on the air. Make no mistake about it, there is a reason the shows writing and production got as bad as it did. Log in to Reply rabbit on the moon July 26, 2013 [quote=nysam]Frons was not good at his job. I won’t argue that. What I will say is that it irks me that people criticize when it is too late. Where was Hall, Lucci, Slezak et. al. when the shows were on and their united voices could make a difference. Dee does realize that Frons wasn’t alone in his killing ABC Daytime. His boss, Anne Sweeney was ultimately responsible and allowed Frons to take the fall for it. Where has Dee been for the past 10 years when DAYS has sucked? She should be calling out her own show and own network as well.[/quote] You soap fans kill me with this blame game crap. Since the Oprah bashing has died down, it’s time to blame someone else for AMC and OLTL’s demise. It’s now Deidre Hall’s fault they got canceled. :-/ Log in to Reply EricasEvilTwin July 26, 2013 NYSam has a point. Im not defending frons but he wasnt alone in responsibility and yeah it does sort of seem like a cheap shot to wait for head of a rival network to be gone for a year and then come out against him. Log in to Reply rabbit on the moon July 28, 2013 [quote=EricasEvilTwin]NYSam has a point. Im not defending frons but he wasnt alone in responsibility and yeah it does sort of seem like a cheap shot to wait for head of a rival network to be gone for a year and then come out against him.[/quote] It’s not taking a cheap shot when you’re simply answering an interview question. Log in to Reply pferrando August 7, 2013 I don’t think Corday is always smart with his decisions. He seems to have brushed off ED’s exit, and keeps featuring storylines that don’t always sit well with the vocal Days posters on here. And both NBC and ABC have pretty miserable Daytime programming. HE SHOULD be pushing Days more since it’s gotten some decent press after its much deserved Emmy win, and with the brief ratings surge it saw. I did see them on one of the Bravo shows. NBC needs to be doing more cross promotion stuff like CBS does with it’s Daytime shows. Log in to Reply Leave a Reply Cancel Reply You must be logged in to post a comment.