CBS This Morning Grows Among 25-54 Demo



CBS has been the third wheel of daytime ratings for years, but this year CBS This Morning continues to make strides in growing its audience opposite of leaders Good Morning America and Today. The show touted its improved performance in a press release.


CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+14%), the demographic most important to those who advertise in news, as well as viewers (+16%), households (+17%) and women 25-54 (+13%), according to Nielsen live plus same day ratings for the week ending July 19, 2013. CBS THIS MORNING added +380,000 viewers compared to the same week last year and also improved its competitive position with NBC, closing the gap by 330,000 viewers.


Comments

Thankulord13's picture
Member since:
27 June 2009
Last activity:
13 weeks 3 days

CBS This Morning is far and away the best of the morning shows. They report the news and don't do the boring fluff you find on the other networks.

Member since:
9 March 2012
Last activity:
7 weeks 5 days

That's good to hear. Even though I don't get to watch much of it, I really enjoys the news and serous interviews they do. I hope I NEVER see the likes of Kris Jenner on there.

J Bernard Jones's picture
Member since:
9 September 2008
Last activity:
3 hours 55 min

CBS This Morning is far and away the best of the morning shows. They report the news and don't do the boring fluff you find on the other networks.

Amen, thankulord13!

bobbyew's picture
Member since:
19 October 2012
Last activity:
48 min 13 sec

The BEST NEWS SHOW out there. Go CBS!!! Very informative. They delve so deep in to the stories and give you the real news.

Member since:
16 October 2008
Last activity:
3 days 4 hours

I watch Fox & Friends but I'm glad for CBSTM. I can't stand Today or GMA!

pferrando's picture
Member since:
28 June 2012
Last activity:
6 min 31 sec

Don't watch much morning news...but can't stomach that crap that the Today show has and all the backstage mess.

Reminds me too much of the corporate world I left.

TV Gord's picture
Member since:
18 February 2009
Last activity:
1 hour 38 min

Amen to all of the comments so far. CBS This Morning gives me a little hope that the entire broadcasting world hasn't thrown in with all of the trash that's readily available elsewhere. Rock on, Charlie, Gayle and the other one whose name I can never remember. Wink

By the way, if you enjoy Charlie, he's got a great new half hour show that airs at 8:30 tonight on PBS. It's called Charlie Rose This Week, and it takes a look at the highlights of the past week with a look ahead to what will be important to know next week. It's a great Friday night show, especially for those of us who miss Rock Center with Brian Williams. Smile