CBS This Morning Grows Among 25-54 Demo

CBS has been the third wheel of daytime ratings for years, but this year CBS This Morning continues to make strides in growing its audience opposite of leaders Good Morning America and Today. The show touted its improved performance in a press release.

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+14%), the demographic most important to those who advertise in news, as well as viewers (+16%), households (+17%) and women 25-54 (+13%), according to Nielsen live plus same day ratings for the week ending July 19, 2013. CBS THIS MORNING added +380,000 viewers compared to the same week last year and also improved its competitive position with NBC, closing the gap by 330,000 viewers.

7 Responses

  1. Profile photo of MysteryStory

    That’s good to hear. Even though I don’t get to watch much of it, I really enjoys the news and serous interviews they do. I hope I NEVER see the likes of Kris Jenner on there.

  2. Profile photo of pferrando

    Don’t watch much morning news…but can’t stomach that crap that the Today show has and all the backstage mess.

    Reminds me too much of the corporate world I left.

  3. Profile photo of TV Gord
    TV Gord

    Amen to all of the comments so far. CBS This Morning gives me a little hope that the entire broadcasting world hasn’t thrown in with all of the trash that’s readily available elsewhere. Rock on, Charlie, Gayle and the other one whose name I can never remember. ;-)

    By the way, if you enjoy Charlie, he’s got a great new half hour show that airs at 8:30 tonight on PBS. It’s called Charlie Rose This Week, and it takes a look at the highlights of the past week with a look ahead to what will be important to know next week. It’s a great Friday night show, especially for those of us who miss Rock Center with Brian Williams. :-)

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