The Talk Jumps to New Weekly Viewer High


The Talk continues to enjoy sizzling ratings this summer. The CBS talk show averaged 2.64 million viewers last week, a five percent improvement.  It has also earned four of its largest weekly audiences over the past six weeks.

4 Responses

  1. Avatar of Jeff
    Jeff

    The View is 4 or 5 women screaming to talk over each other. The Talk is 5 women cackling at the top of their lungs. Both shows are nails-on-a-chalkboard horrible. They may be up in the demos over last year, but still much below the soaps in those categories. Plus, I am quite sure they don’t get nearly the level of hits on CBS.com or hulu, they aren’t repeated elsewhere, etc. Only Oprah has ever been successful and building a brand around a talk show. The soaps are a brand. They have name recognition. They inspire fierce loyalty and passion. Talk shows will never be able to replace soaps long-term successfully.

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