Las Vegas NBC Affiliate Boots Days of Our Lives to The CW

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There's no more sand in the hourglass for Sin City's NBC affiliate, KSNV. The Intermountain West Communications subsidiary has ditched Days of Our Lives in favor of additional local programming. The sudser can be seen on KVCW starting August 19, reports Broadcasting & Cable.

Apparently, this has less to do with KSNV wanting to be out of the suds airing business, than the local station basically planning to ditch most of their non-local daytime programming. Popular game shows Wheel of Fortune and Jeopardy! are also being cut, in favor of an additional news broadcast. Hit talk show, Dr. Phil is leaving KSNV's airwaves in 2014.

What gives? Do Vegas boob tube watchers really care this much about what their local talking heads have to say? I'd guess no, but these moves will no doubt save KSNV a casino chip or two in licensing fees.
 


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Santa_Barbara_4Ever's picture
Member since:
3 April 2011
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6 weeks 4 days

that's a lot of news programs, my Lord. Wonder what NBC headquarters thinks about this? I also wonder if other stations (even from other networks) are going to follow this if it proves to be a big money saver for the time of day that no one is at home according to Nielsen Ratings blah blah blah. I thought they had only so much local time allowed and other times go to national NBC programs or syndicated programs. Didn't know they could pull this many hours of national programming off. I just remember reading some about how this works when the whole thing with moving GH to 2pm nationally happened after OLTL and AMC were gone and they were talking about not having room for GH at one point.....

Anyone more familiar with how this works?

Member since:
26 July 2011
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14 hours 46 min

Let me give you all the jist; Intermountain West Communications is run by a Las Vegas attorney who owns a bunch of NBC affiliates on the West Coast.
The station also dump some popular syndicated shows so they can expand their local news offering and other local programming.

Milwaukee and another NBC affiliate have the similar model by airing local news all afternoon, but the difference is Days stays on those local NBC affiliates. In Las Vegas they will continue to air Days at 1pm, but on the local CW affiliate. I just hope this is not the model for many NBC affiliates down the road.

pferrando's picture
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28 June 2012
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1 day 6 hours

That's not good, especially it other NBC affiliates follow suit. Didn't this happen to some of the cancelled soaps like GL or The City?

I can't remember but thought something similar happened.

So sick of this "news" programming.

Yoryla's picture
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26 May 2012
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1 day 13 hours

Too bad. Now the Veganites won't get their daily doses of Dannifer...aw.

But seriously, this seems to be the trend now. It is sure to be seen in the ratings. I just hope the networks and owners don't use it as an excuse to pull any plugs on these shows.

Member since:
16 June 2010
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2 days 6 hours

It could be more complicated but I remember the affiliates moving GL to 10:00 in the morning which hurt it. Same for others ie, Santa Barbara. It was the next step to cancellation for some soaps. Soaps do better later. Y&R has had same time and a good spot. Probably lunchtime for many.

Time will tell

blake3b's picture
Member since:
3 March 2009
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4 days 2 hours

They do this when Days' is on fire??? But seriously, that sucks. And surprising all the shows they are taking off, I'm guessing they want to look more hip? That's what I would assume by taking off a soap and shows like Dr. Phil and Jeopardy.

Member since:
31 May 2013
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10 weeks 3 days

Oh Santa Barbara 4Ever - that picture made me smile! Anyways, based on the article, the only network show they're removing is Days. The other shows are syndicated. So they're only pulling 1 hour of network programming off. Still doesn't bode well if other affiliates do the same. I remember when I was in college in Florida. We had the Orlando NBC affiliate and they pulled Santa Barbara. I was sooooo upset. I made my mother record them (she was in NY) and mail me the VHS tapes!! She did it until the very last episode. I still have that tape - not that I have a VCR anymore!

pferrando's picture
Member since:
28 June 2012
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Our Dallas CBS affiliate shipped off Jeopardy to its sister station as well. It was the lead in to YR.

Member since:
17 January 2013
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35 weeks 2 days

I'm surprised at the Wheel and Jeopardy moves. Las Vegas has a large senior population.

As for DOOL, well, there's just so much Jennifer Horton viewers can stomach and 18 minutes of face time is way too much in my opinion.

My guess is, DOOL's audience numbers are quite small in the Las Vegas market.

GaryJr's picture
Member since:
30 March 2009
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4 weeks 1 day

I remember when Santa Barbara was dropped in Boston and it was pretty much over as others followed suit. It was canceled inside of a year. Of course Days would kill for Santa Barbara numbers right now: 3 million viewers.

Member since:
3 February 2009
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1 week 4 hours

Yoryla wrote:
Too bad. Now the Veganites won't get their daily doses of Dannifer...aw.

But seriously, this seems to be the trend now. It is sure to be seen in the ratings. I just hope the networks and owners don't use it as an excuse to pull any plugs on these shows.

They'll get get their doses of Dannifer, just on CW. At least the show is still on in the market. Affiliates have the ability to drop shows (or change time slots), when the show drops below a certain ratings mark. It has happened before, not just for soaps. I'm actually surprised more NBC stations didn't drop DAYS, especially during the real ratings drops a couple of years ago. I guess being the only soap the network offers has its benefits.

pferrando's picture
Member since:
28 June 2012
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1 day 6 hours

How do the viewers get measured when it moves to another "network". Do they add to the totals?