Steve Harvey Surges to Tie Katie in Nielsens





Steve Harvey's next New York Times best seller could be entitled Act Like a Lady, Think Like a Hit Talk Show host. The comedian's self-titled daytime chatfest tied Katie in the Nielsen ratings the week ending Oct. 20. Both sophomore vehicles netted a 1.7 in households for the week. Steve Harvey was up 6 percent over the previous week in households; 10 percent among women 25.54.

Katie Couric's talker was also up by 6 percent in households and 13 percent among W25-54, though at a 0.9, she trailed Harvey in the demo (1.1). Dr. Phil was the No. 1 syndicated daytime talk show the week in question, with a 3.0 in households.  Live With Kelly and Michael (2.7), Ellen (2.5), Maury and Dr. Oz (the latter two tied at 2.0) rounded out the Top 5 syndie talk shows for the week.

 

6 Responses

  1. Profile photo of RoseVioletDaisy
    RoseVioletDaisy

    [quote=missmuffett41]^^^^^ Is it possible to replace Katie Couric with Steve Harvey?[/quote]

    Not unless ABC buys the contracts of Harvey and his producers from Mediaset and NBC/Universal. Given how well the show is performing, I seriously doubt they would sell, especially to a main competitor who is flailing a bit at the moment.

    Katie’s ratings really aren’t that terrible, the problem is that the cost-to-earnings ratio is bad because they’re paying her so much. Harvey’s ratings are now the same as hers but the show is making far more money for it’s parent company because it costs so much less to produce. Harvey is earning his investors a lot of money while Katie overall has been a negative investment.

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