Who Will Ascend to Matt Lauer’s Throne at Today?

Matt Lauer's Today contract is up in 2015. Whether NBC will extend his tenure or replace him with one of the men the network has waiting in the wings is a growing topic of discussion — especially with Good Morning America beating Today in the ratings. 

According to The Hollywood Reporter, David Gregory and Willie Geist are the leading in-house contenders, along with CNBC's Carl Quintanilla. Reportedly, Carson Daly is also a dark horse possibility.

Data provided to THR by Q Scores, which measures audience sentiment toward stars, reveals that Geist and Gregory have higher positive ratings than Lauer; among adult women — the key demographic against which morning TV ads are sold — Gregory's positive Q Score stands at 18, compared with Geist's 14. Lauer this year dropped to a positive Q Score of 7, compared with 15 in 2012.

Other names periodically mentioned include Anderson Cooper and Ryan Seacrest.

Photo by PR Photos

6 Responses

  1. Profile photo of FoxCrane

    Apparently, no one will ascend that throne … Since it’s now been reported (June 16, 2014) that NBC “struck a deal with Matt Lauer that will keep him onboard for ‘multiple’ years. ‘There is nobody I would rather have in the Today anchor chair than Matt,’ said Deborah Turness, president of NBC News.”

  2. Profile photo of blake3b

    Matt needs to go ASAP! No matter how fun they try to make the show Matt and his reputation is hurting the show. I like Willie and he could replace Matt, even if it’s temporary. When GMA beats Today with the Halloween episode then you know something is wrong.

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