CBS Daytime Posts Double-Digit Growth in Fourth Quarter
The Tiffany Network's daytime lineup has a reason to smile. CBS Daytime programming posted double-digit growth in the fourth quarter, with all of the Network's programs delivering year-to-year increases in viewers and remaining up or even in key women demographics for the fourth quarter.
For the quarter, CBS Daytime was up 14 percent in viewers, eight percent in women 25-54 and 11 percent in women 18-49 compared to a year ago. The Young and the Restless was the No.1 daytime drama in viewers, women 25-54 and women 18-49 (tie), while The Talk delivered its best-ever fourth quarter in viewers and women 25-54.