Days of Our Lives Posts Biggest W18-49 Ratings in Two Years; Largest Overall Audience in Three Years
Santa left behind quite the belated Christmas gift for NBC's Days of Our Lives. The Peacock's lone daytime sudser was watched by over three million total viewers the week of Dec. 30-Jan. 3!
In addition to achieving its largest overall audience in three years, DAYS was watched by 669,000 women 18-49. The sudser hadn't seen numbers this impressive in the coveted demo since Nov. 21-25, 2011.
DAYS was up 42 percent among W18-34 over the same time period last year. The 48-year-old serial was up 28 percent among W18-49, 21 percent among W25-54 and 23 percent in total viewers over the same week last season.
If you aren't watching DAYS, you are missing hella-good soap right now! From Abigail's (Kate Mansi) shocking tryst with EJ (James Scott), to Brady's (Eric Martsolf) harrowing substance abuse battle and Nicole (Arianne Zucker)'s forbidden love for Eric (Greg Vaughan), DAYS has become the go-to soap for thrilling small town drama.
I am living my life for the day Sami (Alison Sweeney) figures out EJ stepped out on her with a coed. Tell us what you think of DAYS these days in the comments!