Days of Our Lives Scores Biggest W18-49 Women Demos Since 2011

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Days of Our Lives continues to bring the ratings heat. The sudser is having its biggest season in total viewers in four years. During the week of January 6-10, DAYS pulled in its highest week-long women 18-49 rating and audience since 2011.

“Days” averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of Nov. 21-25, 2011 (703,000). The 1.1 rating is also “Days” highest since Nov. 21-25, 2011 (1.1).  It’s the second week in a row “Days” has attracted its biggest women 18-49 audience since November 2011 – during the prior week, ‘Days’ averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011.

January 6-10 was the week EJ (James Scott) cheated on Sami (Alison Sweeney) with Abby (Kate Mansi).