Sources have confirmed cable network TV Guide Network (TVGN) was prepared to air this year's Daytime Emmy Awards telecast, and made a bid. However, that bid was rejected.
"TVGN offered a bid of $1 million to air the show, but NATAS turned it down," says one high-level insider.
According to one TV power player, the National Academy of Arts & Sciences (NATAS) turned down TVGN's bid, in order to pursue more lucrative pacts.
"They've been talking to ABC, OWN, but so far no one else has picked up," said one source. "TVGN would have been the perfect vehicle. Soaps are doing really well for them. They wanted to save the telecast."
TVGN airs repeats of popular soap operas The Young and the Restless and The Bold and the Beautiful, and have witnessed impressive ratings growth as a result.
Daytime Confidential has reached out to NATAS for comment. The 41st Annual Daytime Emmy Awards are set to be held Sunday, June 22 at the Beverly Hilton in Los Angeles. Keep checking back with Daytime Confidential as this story develops.
UPDATE: NATAS is denying rejecting TVGN's bid to air the 41st Annual Daytime Emmys. "NATAS is in discussion with TV Guide Network for a possible broadcast deal for 2015," said a spokesperson for the organization. "However there is no agreement as of today. With regard to 2014? There is no truth to there being an offer."
My sources maintain TVGN did in fact make NATAS an offer, which was rejected.