Ratings, Rants and Raves

Ratings, Rants and Raves: Almost 4 Million Tune in For One Life to Live Finale; Cancelled Soap No. 1 Among Girls 12-17, Ties Y&R For No. 1 Among W18-34

The full ratings picture is in for the final week of One Life to Live. One thing that's clearly in focus is that the people who run ABC Daytime are blithering idiots to have cancelled a soap opera watched by more people than tune in for most of NBC's current primetime lineup. 

OLTL finished Number 3 in total viewers for the week of Jan. 9-13, with over 3.1 million watchers. That was a whopping 403,000 more viewers than the previous week's numbers. OLTL also finished No. 3 in households, going up three-tenths of a ratings point. The 43-year-old sudser was No. 2 among women 18-49, inching up two-tenths of a point over the previous week in that most important demo. Among women 18-34, OLTL was tied with The Young and the Restless at No. 1, while the ABC serial topped the ranking for female viewers 12-17.

Over 3.8 million people tuned in for OLTL's finale on Jan. 13, making it the most watched daytime soap finale in the last five years. As previously reported, OLTL also bested ABC's centerpiece talk show The View in the coveted W18-49 demo during its final week. I wonder if this will make TIIC rethink their shortsighted decision to clutter their daypart with a bunch of derivative View knockoffs? 

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Ratings, Rants and Raves: All Soaps Fall in W18-49; B&B's Silly Teen Story is Still More Plausible Than Anything on Y&R



Considering Halloween is right around the corner, I guess there's not much irony in the Nielsen soap ratings for the week of Oct. 17-21 being down right frightening. All five daytime soaps fell among the highly coveted women 18-49 demo (Source: Soap Opera Network).

ABC Daytime's General Hospital proved to be the week's biggest loser. GH was in last place in total viewers and in households (tied with Days of Our Lives in the latter). The ABC sudser tied its all-time low among women 18-49 and hit a new record low among women 18-34.

In story, beloved heroine Elizabeth Webber (Rebecca Herbst) had to sit there and take it while her ex-husband's bastard brother told her what a damaged slut she was. A deranged Lisa (Brianna Brown) drugged Johnny (Brandon Barash) and set off to make trouble for Scrubs. NuMaxie and Old Spinelli (Bradford Anderson) acted out Scooby Doo episodes on Spoon Island and a pisspoor attempt was made to try to set up a triangle between Coleman/NuKate/Sonny. Nope, can't imagine why more people aren't watching GH these days. 
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Ratings, Rants and Raves: GH and DAYS Saw Bumps and Why I'm LOVING DAYS 2.0



Wow, this is the first week of writing Ratings, Rants and Raves with only five soap operas still airing in daytime. Un-real. While we'll miss All My Children until it returns, hopefully this Jan. 2012, we plan to definitely keep its spirit alive and well here on Daytime Confidential via fun content pieces like this one.

Days of Our Lives saw a healthy boost the first week of the soap's much heralded reboot (Source: Soap Opera Network). The returns of Deidre Hall (Marlena), Drake Hogestyn (John), Christie Clark (Carrie) and Patrick Muldoon (Austin)  (Matt Ashford, Bill and Susan Seaforth Hayes returned the week prior as Jack, Doug and Julie respectively.) helped bring an additional 260,000 pairs of eyeballs to Salem. Unfortunately that wasn't quite enough to get DAYS out of the last place slot in total viewers, but it came close! DAYS was up year-to-date 163,000. The Corday/Sony sudser went up two tenths of a point in households, one-tenth of a point in women 18-49 and held steady among women 18-34.  READ MORE

Ratings, Rants and Raves: A Melody Thomas Scott-less Young and Restless Hits New Lows; OLTL Still No. 1 Among Women 18-34



That sound you hear is Sony executives wailing and gnashing their teeth as CBS Daytime's The Young and the Restless hit record lows the week of Aug. 22-26 (Source: Soap Opera Network). Granted, the ratings for this period were effected slightly by preemptions on Tuesday, due to the earthquake, and Friday, because of Hurricane Irene, however daytime's No. 1 soap was the only sudser to hit new lows in total viewers, women viewers 18-49 and women 18-34. In the latter demo, Y&R was in fifth place! Y&R also tied its record low among women 18-49 for the third week in a row. Sorry, Maria. No natural disaster to blame that last one on.

I can't comment on what happened in Y&R storywise for the week in question because I was boycotting the show. I feel the exact same way about Y&R right now as I did during Chuck Pratt's show-destroying stint at All My Children. If Maria Arena Bell isn't either reigned in or relieved of her duties, this show could soon be irrevocably broken. Oh yeah, and where is Nikki Newman (Melody Thomas Scott)?
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Ratings, Rants and Raves: OLTL Hits Biggest Numbers Since '08; Ties GH for No. 1 Among W18-34; Young and Restless in Crisis

 




Cancelled, low budget soap opera One Life to Live is continuing the ratings climb it started on before news of ABC ditching it was confirmed (Source: Soap Opera Network). The week of Aug. 8-12, One Life came in No. 3 among total viewers, just behind CBS Daytime's The Bold and the Beautiful and was tied with B&B at No. 2 in households, with a 2.1 rating. This was the soap's highest rating in that demo since December 2008.

Among women 18-49, OLTL was tied for No. 2 with General Hospital, the latter being the only ABC Daytime soap opera that hasn't been formally cancelled. OLTL hit No. 1 among women 18-34, tied with GH. Does Anne Sweeney truly believe a f***ing weight loss show, shepherded by the very same clown who tanked her network's soaps, will ever match these numbers?
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Ratings, Rants and Raves: B&B and Y&R Climb; General Hospital Hits New Lows




As if the cancel happy suits at ABC need any more incentive to add General Hospital to their mass soapicide; the sudser did terrible in the Nielsens the week of April 25-29, 2011 (Source: Soap Opera Network). For starters, One Life to Live beat GH in total viewers for the week and was tied with the serial in households. That wasn't the big story, however. GH hit a new low among women viewers 18-49, and tied it's all-time low in the demo for that bracket. Among women 18-34, GH hit a new low. Storywise I thought GH was pretty good the week in question, what with all the big drama over Luke's (Tony Geary) intervention, but for some reason or another people tuned out at a time when GH needs all the eyeballs it can get. READ MORE