Casting Bloodbath for UK Soap, Hollyoaks

Paul Marquess, the new producer of the UK soap Hollyoaks, is playing hardball. In addition to five previously announced departures, 11 additional cast members have been axed, taking the total up to 16. The casting bloodbath is being done in an attempt to revitalize the struggling sudser. Can you imagine the online anarchy that would take place if this happened with a U.S. soap? Check out the full story at Digital Spy.

Why TeenNick Needs To Make A Soap!

So we all know the story of a modern soap opera fan right? For those of you who don't, here are the bullet points.

The soap opera genre is dying. It's doomed. The sky is falling, blah, blah, blah, blah. But in this day and age of the internet and cable television, is there any reason for this industry to die? Shouldn't this be the time for the industry to innovate and for this genre to kick into overdrive?

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British Soap Awards Interviews

This past Saturday the British Soap Awards were filmed. What's On TV was on the scene and interviewed all the major stars. Above we see an interview with EastEnders stars Rita Simons (Roxy) and Scott Maslen (Jack) as they discuss the current state of EastEnders and touch on Daniellegate. Be sure to check out for more interviews with all of your favorite stars.