Telenovelas to Help Univision, Telemundo Clean Up With Advertisers at Upfronts


Viewership among adults 18-49 being down for English-language TV networks, while Spanish channels are grabbing more of those Madison Avenue-coveted eyeballs, has industry experts predicting big ad buys for Univision and Telemundo at this year's Upfronts.

According to The Wrap, Univision is expected to pull in approximately $1.3 billion, while NBC Universal's Telemundo will grab around $450 million ad dollars, both largely on the strength of the channels' insanely popular evening soap operas aka telenovelas. Here's what the blog had to say about the strength of Telemundo's steamy mob novela La Reina del Sur, as well as Univision's Teresa:

Telemundo's current 10 p.m. novela “La Reina del Sur” has peaked at more than 3.3 million viewers and on several nights has drawn more than 2.2 million 18-49 viewers to edge out Univision in that hour.

And Univision's 9 p.m. novela “Teresa” (pictured) premiered on March 30 with 4.9 million viewers and 2.7 million 18-49 viewers.

It has outdrawn both ABC and NBC on certain nights since in those demos.