V.P of Production Co. Behind Ricki Lake’s New Talk Show: “I Think it Helps, Too, That The Soap Operas Are Going Away” Jamey Giddens March 20, 2012 47 Comments While soap opera fans may be mourning the loss of their beloved 'stories,' television executives, itching to retrain those millions of eyeballs toward a myriad of talk shows next fall, are pitching major tents in their designer trousers over the deaths of daytime dramas like All My Children and One Life to Live. In a feature from The Wrap detailing how difficult it's been thus far for a talk show to capture the flag Oprah Winfrey planted on daytime's landscape, Paul Franklin, executive vice-president and general sales manager of broadcast for 20th Television—the company behind Ricki Lake's upcoming return to syndicated talk—said this: "Ricki is the women's girlfriend, if you will," he said. "They've got their girlfriend back." Franklin contends that daytime is basically up for grabs. "Oprah is gone, Regis is retired,” he said. “Daytime is going through a metamorphosis." "I think it helps, too, that the soap operas are going away," Franklin added. "The soap operas have been on for 40, 50 years and people are saying, 'What are we going to watch now?'"