ABC Daytime and SOAPnet Marketing Veep, Last of Frons’ Minions, OUT!


Say buh-bye to Adam Rockmore, former senior vice-president of marketing for ABC Daytime and SOAPnet. He is no longer employed by the Mouse House. According to my sources, Rockmore is telling people he quit the gig — much like his ex-boss Brian Frons quit.

For those who didn't know, Rockmore was the dude who came up with the disastrous "Real Greenlee" campaign for the return of Rebecca Budig to All My Children in 2008.


CONFIRMED: ABC Family to Oversee SOAPnet; Cabler to Air ABC Family Shows; Young and Restless, General Hospital, DAYS to Remain

A few days ago I reported I was hearing Kate Nelson had been fired from SOAPNet and that the soon-to-be defunct cabler would be folded in under ABC Family, until its eventual transition to Disney Junior. Well, our pals at ABC Soaps In Depth got confirmation on the story! Here's what a Mouse House PR rep shared with the magazine:

"Yes, it's true that ABC Family has been given the opportunity to work with SOAPnet during the transition of the channel to Disney Junior," a spokesperson tells Soaps In Depth. "There are some great programming opportunities and numerous cable operation protocols/systems between the two groups that make this a smart move." 

BREAKING NEWS: Kate Nelson OUT at SOAPnet; Day-to-Day Operations Now Under ABC Family Until Channel Goes Dark

Kate Nelson, the Brian Frons henchwoman who failed to rebrand SOAPnet as the "Carrie Network" or "Disney Mom, has be fired, according to sources. With SOAPnet set to go off the air next month—and eventually morph into Disney Junior— the cabler's current operations are being folded in under ABC Family.

SOAPNet Exits Airwaves March 23 For Disney Junior

It is official. According to TV Guide Magazine, SOAPnet departs cable and satellite systems on March 23 and will be replaced by Disney Junior March 23. As previously reported last year, Mickey Mouse made the decision to axe the soap channel in favor of a 24/7 preschool channel. According to Disney Channels Worldwide president and CEO Gary Marsh:

This marks the beginning of a sea change in the 'preschool plus' television landscape. The response to our Disney Junior programming block has been extremely positive.

I guess they haven't talked to soap fans. This news comes during the same week One Life to Live finally takes a bow after being on air for 43 years.