Social TV: Can Daytime Soaps Better Use Social Media to Stay Alive?

 


Everywhere you look these days there's an article about the phenomenon of "Social TV". Fans logging into Facebook, Twitter, Get Glue and other social networking platforms to dish about their favorite series with online pals has become highly important to a television program's success. It has also played a factor in affording several on the bubble series reprieves. Could the Social TV craze have played a factor in General Hospital's recent pardon by ABC?

According to TV Guide, GH being picked to stay on the ABC airwaves, as the Mouse House decided to gut The Revolution, helped the 49-year-old sudser top the site's Social Power Ranking. Almost a week after the news was broken by Deadline, GH is still the No. 1 television series on TV Guide's list.  Speaking of Deadline, their piece on The Revolution being cancelled, a Good Morning America spin off temporarily taking its place this summer and General Hospital reportedly living to see its 50th anniversary on April 1, 2013, remains the site's most commented on post.

None of this comes as a surprise to diehard soap fans, who witnessed #GeneralHospital and various characters from the series trending on Twitter in the weeks and months leading up to the announcement. We already knew GH was one of the most buzzed about shows on the web, but the question is, what can General Hospital and other soap operas do to turn their Social TV currency into actual ratings?