CBS Renews The Bold and The Beautiful, The Price Is Right, The Talk and Let's Make A Deal Throughout 2013-2014 Season!By Jillian Bowe on January 29, 2013
CBS just doubled down on their support for their daytime lineup. The Tiffany Network has renewed The Price Is Right, Let's Make A Deal, The Bold and The Beautiful and The Talk for the 2013-2014 TV season. In a released statement, CBS Entertainment President Nina Tassler said:
Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy.
What a difference a competent executive makes! Daytime soap opera, game and talk show fans likely noticed a familiar name among The Hollywood Reporter's recent Next Gen 2012 list. Angelica McDaniel, CBS Entertainment's senior vice-president for Daytime, was touted for her success overseeing The Price is Right, Let's Make a Deal, The Young and the Restless, The Bold and the Beautiful and most notably The Talk, which is the fastest growing show on network television.
What is McDaniel's biggest piece of advice?
To listen. People will always teach you something if you’re paying attention.
This explains why McDaniel is brave enough to sign up for Twitter. You can find the 35-year-old dynamo promoting her lineup, as well as engaging with soap actors, talk show hosts and fans @AngelicaMcD.
I've been hella impressed with the way The Price is Right, Lets Make a Deal and The Talk have been cross-promoting Y&R and B&B since McDaniel took over. CBS Daytime feels much sturdier and less trigger happy than rival networks as a result. For a complete chart highlighting CBS Daytime's recent success in the Nielsens, keep reading!
What a difference a few years makes. Gone are the days when arrogant, now unemployed executives like Brian Frons and Barbara Bloom pop off in the presss about the dire state of the soaps they helped tank. Currently the genre boasts leaders who actually seem to care about keeping the remaining daytime sudsers on the air — so long as they stay modern and profitable. In an interview with Variety, Angelica McDaniel, senior vice-president for CBS Daytime, discussed the importance of The Young and the Restless to her daypart.
" 'Y&R' is a flagship program in our daytime lineup," says McDaniel, who joined the net in 2010. "It's an iconic brand that has told compelling stories with dynamic characters for years."