Katie Tries to Find Balance Between News and Fluff

It looks like Katie will be getting some hands on attention from Disney-ABC. According to The Hollywood Reporter, Disney-ABC has brought in Patrick Ignozzi to focus on Katie.

Reportedly, he is supposed to help the talk show walk the fine line between headline grabbing interviews and lighter segments.

The issue, say insiders, is balancing the newsy segments with the fluffier staples of daytime and Couric’s increasing discomfort with the latter. Her interviews with newsmakers (Notre Dame linebacker Manti Te'o, Joe Paterno's widow Sue Paterno, music mogul Clive Davis) have earned her praise and ratings. The Jan. 24 Te'o get lured nearly 3.8 million viewers, Katie's most-watched episode. READ MORE

Look Who Got Interviewed by The Minneapolis Star Tribune on This Fall's Daytime Talk Show Race!

The fall of 2012 could be the most significant start to a daytime television season in history. In addition to long-running ABC Daytime soap opera General Hospital moving timeslots and someone other than Reege permanently sitting next to Kelly on Live, a whole crop of new talk shows premiered, all jockeying for the throne abdicated by Oprah Winfrey in 2011. Who will sink? Who will soar in the Nielsens?

I had the privilege of being interviewed by Neal Justin of the Minneapolis Star Tribune for his piece previewing this fall's daytime TV wars.  Here's a snippet of one of my answers to Justin about the importance of this TV season for daytime:

"This is probably the most significant fall season for daytime TV in history," said Jamey Giddens, editorial director for DaytimeConfidential.com, a website that's covered the terrain since 2007. "It's really going to be a battle."