Deidre Hall RIPS Ex-ABC Daytime Exec Brian Frons: “Not Very Knowledgeable About What He Was Doing” Jamey Giddens July 24, 2013 21 Comments Even actresses on other networks don't miss the chance to take pot shots at disgraced, former ABC Daytime Chief Brian Frons! In an interview with the Chattanooga Times Free Press, Days of Our Lives' leading lady Deidre Hall had this to say about the future of soaps — and one of the men responsible for almost snuffing the genre out: The two ABC shows, "All My Children" and "One Life to Live," were canceled by a man who was not very knowledgeable about what he was doing. He thought it would be cheaper to do a game show or reality show. It isn't about budgets. Women have been watching these shows for so many generations they are invested. They've shared them with their grandparents and grandchildren. It's their touchstone, it's their family. The reason we are their family is because we've been there for viewers almost 50 years. We were there when they came home from school and Grandma was in the kitchen with our show on, when they went off to college and had something in common with their roommates watching the show. We are there when people go into rest homes, on holidays when nobody comes to the table. We know our audience really loves us. We're family. The ABC executive, who is now gone, didn't get that. We're never going off the air. There will always be a wonderful place for soap operas.