Lifetime Set to Become ‘Buzzier’ Luke Kerr October 8, 2012 1 Comment Is Lifetime going edgier? Looks that way. A+E President of Entertainment and Media Nancy Debuc believes the soapy cable channel needs to generate more watercooler buzz, like it has with Liz & Dick, The Client List and Steel Magnolias, reports Deadline. Said Debuc: “There’s no question, Lifetime must evolve. It’s a work in progress right now."