NBC RENEWS Days of Our Lives Through 2016!

Days of Our Lives fans sitting shiva over news Alison Sweeney is exiting the soap, can cheer up some. NBC announced on Wednesday the almost 49-year-old serial has been renewed through 2016. In a released statement NBC Entertainment President Jennifer Salke said:
Days of Our Lives continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season. Days has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make Days the ratings success it is today.


Should Traditional Daytime Soaps Be Afraid of The All My Children and One Life to Live Reboots?

Will the new digital versions of All My Children and One Life to Live have traditional network soaps running scared? Not according to Sony Pictures Television boss Steve Kent and Days of Our Lives executive producer Greg Meng.

The daytime television movers and shakers were interviewed for a new piece in Variety, along with Prospect Park's Rich Frank. While Kent and Meng seemed supportive of The Online Network's reboots of the classic ABC sudsers, I did detect a bit of healthy, competitive shade-throwing in the article, especially when discussing reports that the new AMC and OLTL will provide racier content. Here's what Frank had to say about the saucy scuttlebutt.

“We are going to be a little hotter and sexier,” Rich says. “That doesn’t mean we’ll be doing anything that’s offensive. We’re trying to be contemporary and have storylines that are relevant to people’s lives.”

Ex-Young and Restless Diva Victoria Rowell Says Les Moonves and Steve Kent Don’t Want Dru Back!

Fans hoping for the day Victoria Rowell would reprise the role of Drucilla Winters on The Young and the Restless received bad news today. The always outspoken actress and author tweeted that Sony TV's Steve Kent, as well as CBS President Leslie Moonves, aren't interested in bringing her or the character of Dru back to the serial. Said Rowell: