Who Will Ascend to Matt Lauer’s Throne at Today? Luke Kerr November 7, 2013 Talk Shows, The Today Show, Today, Today Show 6 Comments Matt Lauer's Today contract is up in 2015. Whether NBC will extend his tenure or replace him with one of the men the network has waiting in the wings is a growing topic of discussion — especially with Good Morning America beating Today in the ratings. According to The Hollywood Reporter, David Gregory and Willie Geist are the leading in-house contenders, along with CNBC's Carl Quintanilla. Reportedly, Carson Daly is also a dark horse possibility. Data provided to THR by Q Scores, which measures audience sentiment toward stars, reveals that Geist and Gregory have higher positive ratings than Lauer; among adult women -- the key demographic against which morning TV ads are sold -- Gregory's positive Q Score stands at 18, compared with Geist's 14. Lauer this year dropped to a positive Q Score of 7, compared with 15 in 2012.