36th Annual Daytime Emmy Awards telecast producer James Romanovich has the following statement on how As The World Turns' cancellation will affect next year's telecast.

A few weeks ago I made the announcement that ATI would be picking up our option to produce the next Daytime Emmys which means that we have agreed to enter negotiations. I stated how well the soaps have rebounded through 2009 and I still believe that.

Then came the shocker that As the World Turns was cancelled. Yes, I too was shocked although I should have known better since I get all the numbers and inside news. I actually bought into the rumors flying left and right that ATWT’s ratings were so good that CBS was going to offer another contract. The reality was only partially true. The soap’s ratings were up and creatively they seemed to have hit a stride. But there was never going to be a contract. Like Guiding Light before it, the die was cast.

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Jim Romanovich, ATI president of Worldwide Media and Entertainment, has revealed to We Love Soaps it has activated its option to produce the 37th Annual Daytime Emmy Awards in 2010.  

And so…because of this renewed vigor and faith in the genre, we have activated our option to produce The 37th Annual Daytime Emmy Awards in 2010.

But what does that mean? Well, not much. But it’s a start!

What it means is that after months of careful deliberation, we have committed ourselves on paper to produce next year’s event. This was all based on the caveat of two things:

1. That the daytime genre, especially the soaps, are collectively strong enough and want this to continue.

2. That we can top what we did this past August-including the venue.

The answers to both are yes. And no it’s not a moneymaker for us.

Find out more details at We Love Soaps.

Emmy winner Christian LeBlanc charms the press room after receiving his thrid golden lady. Listen carefully and you'll hear DC's no good Jamey Giddens chatting it up with the Y&R star. To see more winner reactions check out the clips at MichaelFairmanSoaps.com

The CW cut off Brad Bell's acceptance speech, so now you can watch it for yourself.

The 13th season of The View kicked off yesterday, without co-host Elisabeth Hasselbeck, and the ladies brought their "bundles of joy"–their Daytime Emmys–with them. Barbara made a little acceptance speech, thanking her co-hosts, but made the point that she didn't understand how they could win as best hosts and not be nominated  for best show saying "I guess the academy thinks we are the best hosts of a not so terrific show." I wonder what Rosie O'Donnell thinks of their win?

Meghan McCain is today's first guest co-host of the season. READ MORE

The 36th Annual Daytime Emmy Awards red carpet had a lot of fashion hits and misses. Daytime Confidential's Regan and Jillian make their Best and Worst Dressed picks. Find out why Jillian chose Van Hansis, Jon Hensley and Jacob as her worst dressed men after the jump. READ MORE

The cast of Guiding Light posed for photographers at the 36th Annual Daytime Emmy Awards.  We have a variety of pictures of the GL cast from the big night. We weren't able to find pictures of each and every GL star, but the ones we did are pictured after the jump. READ MORE

While the ladies of daytime were preening on the 36th Annual Daytime Emmy red carpet, the men were doing their thing in penguin suits. Who looked the best and who looked the worst on the red carpet? See the other men HERE.

Photo by PR Photos

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Many of daytime's popular actresses chose classic black, grey or silver on The 36th Annual Daytime Emmy red carpet. Nadia Bjorlin looked amazing in black . Outstanding Supporting Actress winner Tamara Braun–who won for her role on Days of Our Lives–chose a sultry grey. See what Days of Our Lives'  Shelley Hennig and Rachel Melvin, Guiding Light's Kim Zimmer, The Young and the Restless'  Elizabeth Hendrickson, Tracey Bregman and Brenda Dickson, As the World Turns'  Terri Colombino, Julie Pinson, Kelley Menighan Hensley, General Hospital's Laura Wright and The Bold and the Beautiful's Ashley Jones chose to wear HERE.

Photo by PR Photos

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Daytime Confidential’s Jamey Giddens reports live from the36th Annual Daytime Emmy Awards. Hear as he shares behind-the-scenes scoops, being on TV, red carpet tidbits and his experiences in the Emmy Award press room. Listen as he retells encounters with Crystal Chappell, Eden Riegel and Andrew Miller, JR Martinez, Marie Wilson, Elizabeth Hendrickson, Michelle Stafford, Kate Linder, Adam Mayfield, David Canary, Susan Flannery, Finola Hughes, Matt Walton, Christian LeBlanc, Ron Carlivati, Frank Valentini, Brandon Buddy and Kirsten Storms, Jeanne Cooper, Patrick Duffy, Bradford Anderson and many more.

Daytime Confidential’s Regan makes her podcast return joining Luke, Jillian, Mel and special guest David to discuss the winners and losers of Daytime’s biggest night. From the red carpet to the Guiding Light tribute and The Bold and the Beautiful’s acceptance speech being cut off by The CW, they discuss it all on this special 2009 Daytime Emmy Awards episode.

Help support and improve the Daytime Confidential podcast: Take a few minutes to fill out the two Daytime Confidential listener surveys: Listener Survey A l

Be sure to leave your comments on all the latest goings on in the world of soaps by calling the Daytime Confidential comment line by calling 917-677-9757.

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