Ex-Showrunner For Martha Stewart's Failed Hallmark Show is Katie's New E.P.

It appears soap operas aren't the only daytime medium where executives fail upward. Deadline is reporting Michael Morrison, late of Hallmark's The Martha Stewart Show, will be named the new executive producer for Katie.

Dr. Phil Takes November Sweeps; Katie Leads Freshman Talkers

Veteran syndicated talk show Dr. Phil won November sweeps for the first time in its 11-year run, according to Deadline. Reportedly, the chatfest pulled in a 3.2 rating.  READ MORE

Is Jeff Zucker Headed For CNN?

In October, Deadline reported Jeff Zucker, former CEO of NBCUniversal and Katie executive producer, was among the possible contenders to take over ratings-challenged cable news channel CNN. Now The New York Times is reporting the four-month search is focusing on Zucker.

Several news executives close to Mr. Zucker said this week that they believed he had been chosen to run CNN, and they expected the appointment to be announced soon. People close to the Time Warner chief executive, Jeffrey L. Bewkes, also identified Mr. Zucker. A Time Warner spokesman declined to comment.

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Katie on 'Katie': "I Certainly Didn’t Have High Expectations For Myself”

It's no secret that Katie Couric's self-titled talk show is experiencing ratings and creative woes, which has Couric embarking on a new publicity tour. In a new interview with New York Daily News, Couric reveals she had low expectations for her $80 million vehicle right out the gate. Said Couric:

“I certainly didn’t have high expectations for myself,” Couric, 55, told the Daily News. “I wanted to do a show that I thought was interesting, compelling and enlightening, and while I knew that there were going to be some inevitable comparisons to Oprah Winfrey, I tried to throw water on them every chance I got.” READ MORE

Long Island Medium Scares Up Ratings For Katie

Katie’s decision to call in the Long Island Medium scared up more viewers than usual for the talk show. According to Broadcast & Cable, a visit fromTheresa Caputo channeled Katie’s best single-day rating to date on October 8. It climbed 35 percent over the previous week.

Katie was up for the week as well, adding 12% to a 1.9 in the week ended Oct. 14. That's the show's best performance since debuting at a 2.0 in the week ended Sept. 16. Among daytime's key demographic of women 25-54, Katie improved 10% to a 1.1.

Katie Suffers Lowest Rated Week Since Talk Show’s Debut

Katie Couric’s talk show Katie continues to decline in the ratings. According to Broadcasting & Cable, Katie dropped six percent in the live plus same day household rating category for the week ending October 7. However, Katie remained atop all  other new talk shows that premiered this season.

Disney-ABC's Katie continues to lead the rookie talkers, but the show had its lowest-rated week yet, dropping 6% to a 1.7 live plus same day household rating, according to Nielsen Media Research, in the week ended Oct. 7. READ MORE