The Chew

Deadline is Hearing ABC is "Losing Faith" in The Revolution



Even the hottest entertainment blog around is weighing in on the utter ratings disaster that has been ABC Daytime's The Revolution. Deadline has a new post up detailing the talk show's record low ratings, and how said ratings, coupled with concerns about a proper lead-in for Katie, have General Hospital looking better in the network's eyes these days.
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Can ABC Afford to Take The Revolution Into Upfronts With Numbers Like 1.33 Million Viewers?

 




I'm hearing ABC will likely decide who gets their 2 pm EST timeslot before Easter. Will it be long-running soap opera General Hospital? Or, will painfully low-rated talk show The Revolution keep the slot?

If the Nielsens are any indication, GH is definitely the Mouse House's safest bet. TV Media Insights is reporting the The Revolution was watched by just 1.33 million viewers the week of March 12-16. This was a new all-time low for the lifestyle series, which replaced One Life to Live this past January.

OLTL was watched by well over a million more viewers during the same time period last year (2.43 million). Meanwhile, GH was watched by 2.24 million viewers the week in question. Even with those far superior numbers, GH likely saw their numbers dragged downward by a poorly performing lead-in. Is Disney really ready to risk the same trickle down effect happening on their ABC-owned stations, as well as the affiliates who have signed up for Katie Couric's expensive talk show, when it hits the air this September?
 

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Forbes Magazine on Fate of General Hospital: "Both The Revolution and The Chew Are Unwatchable and Unnecessary"

 




All eyes are on the Mouse House this week, as the announcement of Katie Couric's talk show debut, Sept. 10 at 3 pm EST, means arguably the most popular soap opera in daytime history, General Hospital, will soon be out of a timeslot. As we've been reiterating, GH's only shot at survival is for ABC to cancel either The Chew or The Revolution and move the sudser into one of those timeslots.

Judging from the fact that The Chew's number have essentially matched All My Children's during that iconic sudser's final season, and The Chew is supposedly 40 percent cheaper to produce, there's no way the goofy, foodie fest is going anywhere right now. Which leaves the timeslot currently held by abysmally-rated One Life to Live replacement The Revolution as the only one truly in contention. 

While it has been touted ad nauseum that The Revolution is also 40 percent cheaper to produce than a daytime soap opera, ABC spent millions of dollars promoting a series that was dead on arrival. Not to mention the fact that One Life to Live—under the oversight of General Hospital's new executive producer Frank Valentini—came in millions of dollars under budget during its final seasons; sans PR and marketing support of any kind. OLTL also managed a signficant and sustained ratings spike during its final year; topping the coveted women 18-34 demo multiple times during its final months. This was unprecedented for a cancelled daytime drama.
 

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ABC Daytime DISASTER: The Revolution Hits Series Low 1. 4 Million Viewers!

 




Cancelling One Life to Live for reality series/lifestyle talk show hybrid The Revolution will go down as one of the most lineup-destroying decisions in television history. While cutting two long-running, ABC Daytime soaps at once hasn't proven quite as destructive for ABC Daytime as Jeff Zucker's move, during the 2009-10 TV season, to replace five hours of scripted programming a week with The Jay Leno Show was for NBC primetime — it's close.

If you don't believe me, just check out the ratings for The Revolution for the week of March 5, 2012. According to TV Media Insights, the national network talk show, which launched with an expensive, lengthy PR and marketing campaign, was only watched by 1.4 million viewers the week in question, hitting a series low. The Revolution was down 40 percent among total viewers than One Life to Live in the timeslot a year earlier. Among the most coveted women 18-49 demo, it was down 44 percent from OLTL; 50 percent among W18-34. 
 

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More Than He Could 'Chew': Mario Batali Settles Lawsuit Over Alleged Confiscated Tips at Restaurants; Will Pay Workers $5.25 Million!

 




The Chew co-host Mario Batali's pockets are about to get a little lighter. According to the Associated Press, Batali and his business partner Joseph Bastianich have agreed to pay $5.25 million to settle a lawsuit filed against Batali and Bastianich, alleging they confiscated a portion of their restaurant workers' tips. READ MORE

How is ABC Selling Commercial Time For The Revolution When It's Hitting 0.5 Among Women 18-49?

Now this is just sad, even for ABC Daytime. The network's poor PR flacks had to put together a press release, actually attempting to spin the dismal numbers for The Revolution the week of Feb. 20-24.

"THE REVOLUTION posted its 2nd-most-watched week to date in Total Viewers (1.541 million) and Women 25-54 (449,000), behind only its premiere week. Moreover, Monday's telecast ranked as the series' #2 telecast to date in Women 25-54 (529,000), behind only its launch on 1/16/12."

I'm sorry, but unless we're talking about the late, great The Oprah Winfrey Show, it isn't generally considered a ratings victory when a series manages to compete...with itself! READ MORE