Proctor & Gamble and As the World Turns are definitely putting the age old mantra "any publicity is good publicity" to the test. In what could be considered the most ongoing mainstream press any daytime soap has enjoyed in years, the show continues to refuse to let the characters of Luke and Noah (Van Hansis and Jake Silbermann) kiss. As coverage of the controversy continues to grow.
Now, Tom O'Neil of the influential Los Angles Times website The Envelope is demanding that GLAAD rescind the recent award it bestowed on As the World Turns and apologize. Arguing that As the World Turns' behavior is discriminatory and that the GLAAD Awards are intended to recognize nondiscrimination.
After Tom O'Neil's article AfterElton.com published a statement by the reps for Van Hansis and Jake Silbermann regarding their recent appearance at the GLAAD Awards.
"We were honored to have been asked to appear at the GLAAD Media Awards on Monday night. As actors, it is such a privilege to be part of this important evening. It was our choice not to kiss each other on the red carpet. While we love and support the characters we play, we attended the Award show as actors, not characters. " - Van Hansis and Jake Silbermann
As the World Turns is one of the few soaps that has not lost substantial viewership over the past year and some might credit it to the widespread popularity of "Nuke" and the coverage of the ground breaking couple. If As the World Turns is trying to spin ratings gold out of the controversy coverage, how long can it last before fans become fed up and start tuning out?
At what point does the "Kiss Controversy" become "Nuke-gate"?