The marketing machine behind The CW's heavily-buzzed ratings struggler Gossip Girl have taken an if we can't beat 'em, capitalize on 'em approach to dealing with their detractors.
Splashy, provocative new advertisements promoting Season Two of the show have been revealed, complete with quotes from watchdog groups like the Parents Television Council and major newspapers such as The Boston Globe lamenting the show.
While I think Gossip Girl is one of the most amazingly well-written, sexy sudsers to come along in years and can't wait for the second season to premiere, the fact that the audience they'd rather attract is my 12-year-old little sister does give me pause. That being said, I firmly believe its my parents job to police what she watches, not Big Brother, the Parents Television Council or the Jerry Falwells of the world.
So what's your take on the new Gossip Girl ads? Do you think they will result in more people checking the show out, or will it cause parents to now ban the tweens who tuned in last year from watching?
Will Sexsational New Ads Help or Hurt "Gossip Girl"?